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Advertising

Advertising . Interactive Media . Bandwagon. persuasive technique intended to make the audience think that everyone who’s smart and hip is buying or using this product. Glittering generalities.

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Advertising

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  1. Advertising Interactive Media

  2. Bandwagon • persuasive technique intended to make the audience think that everyone who’s smart and hip is buying or using this product.

  3. Glittering generalities • persuasive technique utilizing vague words, phrases, or statements that have a feel-good quality to them.

  4. Card-stacking • persuasive technique that gives only the positive side of a product or service, ignoring the competition.

  5. Testimonials • persuasive technique utilizing a famous spokesperson to testify to the greatness of the product or service.

  6. Scientific Claim • Statistics and numbers are used to prove the superiority of the product or company. This is a clear example of the advertising technique, as it is claiming that drivers save much more money by switching to Allstate company using a number.

  7. Transfer • persuasive technique that uses a strong pictorial symbol or general phrase that arouses the audience’s emotions so that they’ll connect/transfer the emotion to the product being sold.

  8. Plain Folks • Plain Folks is a suggestion that the product or other matter is perfect for ordinary people, and is good of value. This is a great example of Plain Folks, ordinary people are used to suggest that the product is practical and everyone can afford it

  9. Limited Opportunity • persuasive technique that emphasizes a short time frame to take advantage of whatever the advertisement/speaker/writer offers. (i.e. One day sale)

  10. Snob Appeal • Snob Appeal is a suggestion that the use of the product makes the costumer part of an elite group, who are seen as the higher and attractive class of society. This is a good example of Snob Appeal because it suggests that if you use that product you will be muscular and attractive.

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