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The Fourth Wave

Join Katie Redman as she explores the evolution of human interaction and technology across the four waves: Agricultural, Industrial, Technological, and now the Information Age. Discover how advertisers adapt traditional methods for an online audience, and how innovations like smart handbags, RFIDs, and location tracking shape our daily lives. This engaging presentation highlights the importance of understanding our environment in a rapidly evolving digital landscape, reminding us to step back from our screens and reconnect with the world around us.

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The Fourth Wave

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  1. Are we there yet? The Fourth Wave Presented by: Katie Redman

  2. Let’s go back a bit… First Wave: Agricultural Third Wave: Technology Second Wave: Industrial

  3. INFOMMERSION Information Invasion

  4. Put your laptop down. You’re surrounded. Bill Gates' House

  5. Inforazzi Advertisers are not abandoning old methods, but updating them to meet consumers where they are: online.

  6. Spheres Technosphere Energy- Local, two-way sources Hardware- Moving beyond the computer

  7. SociosphereInfosphere Smart Handbags RFID Tags Asynchronization • Location Tracking • Facial Recognition Dating

  8. Conclusion “You're late, do you have no concept of time?” –Dr. Emmett Brown, Back to the Future

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