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SOCIAL BUTTERFLY

SOCIAL BUTTERFLY. Innovative Social Media Kathy Woolever, CAE. First Things First…. Own Your Name and Your Brand Organization and key executives. First Things First…. Goals and Background What are the overarching brand goals? Which products/services are a good fit for social media?

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SOCIAL BUTTERFLY

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  1. SOCIAL BUTTERFLY Innovative Social Media Kathy Woolever, CAE

  2. First Things First… • Own Your Name and Your Brand • Organization and key executives

  3. First Things First… • Goals and Background • What are the overarching brand goals? • Which products/services are a good fit for social media? • What are your competitors doing in social media?

  4. First Things First… • Target Audience • Where are they located? • Age, gender, income, ethnicity, job title, etc? • Do targets have similar interests? • Which interests are relevant?

  5. First Things First… • Process Owner and Message • Who will drive content? • How frequently will messages be posted? • Include personal, random posts in addition to marketing/PR? • Draw from existing publications? • What are the top messages to convey? • What tone is most appropriate? (Expertise, needing help, humorous)

  6. LinkedIn… or be left out • Rolodex on steroids • Leverage connections • Integration with member/prospect management tools

  7. Members Shape Their Own Experience

  8. Leverage Tools for Customization • Customized Facebook tabs

  9. Tell Your Story • Facebook timeline

  10. Interaction is 2-Way • People love photos • Polls • Live Twitter events • Contests – share your stories, post your photos • Collaborate to solve problems

  11. Create & Capture Engagement • Own the conversation • LinkedIn groups • Facebook micro-sites • Private social networks – Ning, Higher Logic • Repurpose content • Use comments as testimonials • Record it in your database • Collect social profiles • Likes, comments, shares, retweets

  12. Why Scoring Engagement Matters • Understand why, how and to what degree a member engages • Define desired behaviors to align with strategic goals • Member longevity • Total revenue • Volunteer hours • Social engagement • Weight behaviors by importance

  13. Engagement Scoring

  14. Social Media and Online Strategies Kathy Woolever, CAE kathy@sotactics.com 717-576-0851 https://www.facebook.com/SoTactics @sotactics http://www.SoTactics.com

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