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BIZsim Team Report: Team 2. By: Neelam Patel, Robert Silva, David Wade. Table of Contents. Trademark Slogan Organizational Chart Roles & Responsibilities Marketing Strategy Business Results Simulation Assessment Lessons Learned Conclusion. Trademark. Music-themed Creative

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bizsim team report team 2

BIZsim Team Report: Team 2

By: Neelam Patel, Robert Silva, David Wade

table of contents
Table of Contents
  • Trademark
  • Slogan
  • Organizational Chart
  • Roles & Responsibilities
  • Marketing Strategy
  • Business Results
  • Simulation Assessment
  • Lessons Learned
  • Conclusion
trademark
Trademark
  • Music-themed
  • Creative
  • The Extraordinary Musical Portability Organization
  • Memorable
  • Short
slogan
Slogan
  • Feel the Beat
    • Ties into trademark
    • Evokes emotion from consumer
    • Convinces customer to purchase product
  • Contemplated Several Names
    • Presto Vs. Vivace
marketing strategy
Marketing Strategy
  • Make the best product
    • Sell at highest price
  • Emphasis
    • Product Development
    • Quality Management
    • Advertising
  • Product perception
simulation assessment
Simulation Assessment
  • Maximize Profit
  • Performance largely determined by profit
  • Stock Price
  • Profit is affected by selling as much as one produces
  • Management Score
    • measurement of efficiency
  • Mini case= insignificant
lessons learned
Lessons Learned
  • Don’t overspend
  • Don’t lose sales
  • Pay bigger dividends at end
  • Economic Index
  • Profit is more important than net cash flow
  • Price change hurt us
conclusion
Conclusion
  • Company name Tempo
  • Emphasis
    • Quality
    • Product Development
  • Should have focused more on Economic index
  • Placed third in competition
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