Ways to Improve Surabaya Cuisine By: Culinary 1
Food Tasting Wednesday, 6th February 2013
Ms Anita and Mr Eric tasted LontongBalap Mr Tom tasted Fried Duck Ms Tracey tasted RujakCingur
Ms Moira tasted Ronde Mr Lyndon tasted Sate Kelopo Ms Toyin tasted TahuCampur
Complete Survey Form Like/Dislike, Reasons and Suggestions
Conclusion From the taste of the food, people have many different kinds of perspective from like to dislike. Also based from the ingredients. There’s many kinds of people perspective like thinking about the healthy and some people think about the taste like too spicy or normal. From the serving sometimes they thing about the portion from small to large. And some expatriate think that the appearance is colorful but sometimes expatriate thing that the appearance is not to good like the color. And also more adding the garnish to make it interesting. The packaging is also not eco-friendly because they use plastic and Styrofoam. Maybe people need to use an eco-friendly packaging to save the earth. And adding more dishes/food utensil like n\knife, and spoon. To make it easy to eat.
What has government done to promote Surabaya Cuisine? • Usually Bu Risma , Surabaya city mayor, serves Rawon and other Surabaya cuisine to the visitor from other regions or other country. Create Web/Blog www.sparklingsurabaya.com
What has government done to promote Surabaya Cuisine? Food Festival http://gresik.co/surabaya/event-surabaya/festival-makanan-surabaya-2013-dihebohkan-50-umkm
What has public done to promote Surabaya Cuisine? http://bola.komoas.comread/2011/ob/01/04335220/melestarikan.makanan.lhas.arek.suroboyo http://www.surabayafood.com/
They keep eating Surabaya food. Open stalls in the mall/Foodcourt
Strategies to Promote Surabaya Cuisine • Advertise • Brochure • Join some sponsor • Modify it to have better garnice and various packaging • Educate the seller to improve there hygiene, packaging • Making blog • Not only eating western food, try eating Surabaya food. • Opening more traditional food restaurant • Make the young generation likes to eat Surabaya food.