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Impression Management and Self-Presentation Strategies in Everyday Life

Explore the concept of managing impressions and presenting different versions of ourselves to achieve desired outcomes. Discover the strategies used in portraying specific images, handling spoiled identities, and maintaining social personas in various situations.

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Impression Management and Self-Presentation Strategies in Everyday Life

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  1. Iowa: 38Wisconsin: 16

  2. Presentation of Self Impression Management

  3. Presentation of Self • We have multiple selves • We choose the self that is going to elicit the most positive/desired outcome • Example: Job interview

  4. Managing Impressions • We are highly motivated to “sell” a particular image of ourselves • Will strategically hide or highlight various aspects of our selves to gain desired outcome • Text example: Illusion of youth • Politicians: Appeal to middle class • Joe Six Pack • Hockey Mom • “My neighborhood”

  5. Erving Goffman—Dramaturgy • Front stage: area where people maintain appropriate impressions during interactions • Back stage: area where people allow themselves to violate their appropriate impression management performances • Example: Professors

  6. Spoiled Identities • Embarrassment: when our identity is suddenly discredited in front of others

  7. Remedies for Spoiled Identities • Account: attempt to explain away embarrassing behavior • “Refs were unfair” • “Player X was injured” • Disclaimer: statement made prior to behavior to prevent complaints • “I’m not racist, but…” • Cooling out: persuading someone who has lost face to accept a lesser identity • “You’re still #1 in Wisconsin!”

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