Big Idea of the Day--Eric. Big Idea?. Interrogate the product. Until it confesses!. Step One: What does WD-40 stand for?. Answers to:. What are some uses? What is its greatest strength? What do people have against it? Why is this more than a commodity?
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Until it confesses!
For target audience WD-40 is the frame of reference thatbenefit
Insight, sell, twist
What is it like?