Unit 5 Advertising. By Xinling Shi. Dialogue. 1 Where can you find advertisements? 2 Why do companies advertise? 3 Do you watch advertisements on TV? 4 Which are your favorite advertisements? 1. What is the advertisement for? 2. What will the ad be like
By Xinling Shi
1 Where can you find advertisements?
2 Why do companies advertise?
3 Do you watch advertisements on TV?
4 Which are your favorite advertisements?
1. What is the advertisement for?
2. What will the ad be like
3 What suggestion seems to be the final decision?
1. I think it would be a good idea to do…
2. I agree with…
3. That’s true/ right.
4. Good idea!/ That’s great!/ Why not!/ Exactly!
1. I’m afraid I can’t agree with you.
2. Sorry, I don’t think so.
3. Do you (really ) think so?/ Do you think…?
4. I don’t agree (with …).
5. I don’t think you are right.
I think it would be a good idea to have comments
from secretaries and typists who are already
(1)句中的 have comment from…表达“听取…的意见
／评价”，listen to the views／opinions of…，
You‘d better have comments from your
teachers and classmates．
(2) ---- I’m afraid I’m putting on weight．
------I think it would be a good idea to keep
on doing morning exercises.
①comment on／upon／about 对……作出评论，
The critics commented favorably on his new book.
2. We can bring in some humor too.
bring in介绍，引进，相当于 introduce。
①Bring in the washing; it looks like rain.
②He brings in an extra hundred dollars
a month from his new job．
③The farmers are bringing in apples.
3.advertise:to make sth known to the public.(v.)
Advertising (n): the business which concerns
itself with making known to the public.
Advertisement (n)=ad: a notice for something
We should advertise for someone to
look after the garden.
1 What is one advantage of advertising?
It makes a product cheaper.
2 How many people might work together
to produce an advertisement?
1. The author thinks that advertisements _____.
A. are welcome by everybody
B. will increase the cost of products
C. have bad influence on people
D. can win more customers for a company
2. In Paragraph 1, which word does the writer
use to express his idea that advertising
A. developed.B. popular.
C. proved D. increase
3. According to the text, advertisements
may be used in ________
A. everythingB election
C. scientific research D. education
4. How many means of advertising are
mentioned in the text?
A. 7. B. 9. 11.C. 13
5. Which paragraph talks about the
purpose of advertising?
A. Paragraph 1.B. Paragraph 2.
C. Paragraph 3. D. Paragraphs 4 and 5
6. When an advertising company makes
advertisements, which happens first?
A. Having a meeting.
B. Collecting information.
C. Writing a text.
D. Designing the advertisements.
7. What does “interview” mean in the
A. See.B. Select.
C. Visit.D. Ask questions.
8. What can we infer from Paragraph 2?
A. Only a few things can be advertised.
B. It is difficult to use printed things for
C. Political advertisements can only
be seen in USA.
D. Advertisements are everywhere for
so many things.
9. How many steps are there in making
A. 4. B. 5. C. 6. D. 7.
10. When the advertisement is ready, it is shown
only to a part of the country as a (an)
A. review B. test
C. performance D. interview
The title of the text and the first sentence
of each paragraph( Paragraph 4 and 5 talk about
the same thing.) are the subject word
and subject sentences.
The development of radio, television，cinema，
magazines and newspapers has gone hand in
hand with development of advertising．
①Money doesn’t always go hand in
hand with happiness．
②Ignorance and poverty often go hand in hand．
③I have no tapes to go with the book．
④Hand in hand with reading，he has
developed the habit of making notes．
Also present will be a person who thinks
up an idea for an advertisement…
A person who thinks up an idea for
an advertisement will also be present…
① Standing against the wall are the
umbrellas that have just been made．
② A very honorable man he is．
2) think up 相当于invent，imagine。
Delighted, the girls thought up many good ideas．
The prisoners tried to think up a plan for escape．
think up，think out，think over，think of.
think up，think out侧重于思考的结果，即是否想出了
办法、计划等； think up主要表示“设想、构思”之意；
2.think up，think out，think over，think of.
如think much／a lot／a great deal／highly
①I can’t think of his name.
②You mustn’t think of him as being
③She gained confidence in herself as
she thought the matter over．
④He put his whole heart into thinking up
ways to improve the quality of heir Products．
⑤His theory is so complicated that nobody
can think it out．
6.Isn’t it time you made someone’s
life a bit easier？
It’s time we had our supper.
Is It time you got things ready？
It’s time for sth. It’s time for sb. To do sth.
It’s time for lunch.
It’s time for children to go to bed.