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Unit 5 Advertising. By Xinling Shi. Dialogue. 1 Where can you find advertisements? 2 Why do companies advertise? 3 Do you watch advertisements on TV? 4 Which are your favorite advertisements? 1. What is the advertisement for? 2. What will the ad be like

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unit 5 advertising

Unit 5 Advertising

By Xinling Shi


1 Where can you find advertisements?

2 Why do companies advertise?

3 Do you watch advertisements on TV?

4 Which are your favorite advertisements?

1. What is the advertisement for?

2. What will the ad be like

3 What suggestion seems to be the final decision?

agreement disagreement
Agreement & disagreement


1. I think it would be a good idea to do…

2. I agree with…

3. That’s true/ right.

4. Good idea!/ That’s great!/ Why not!/ Exactly!


1. I’m afraid I can’t agree with you.

2. Sorry, I don’t think so.

3. Do you (really ) think so?/ Do you think…?

4. I don’t agree (with …).

5. I don’t think you are right.

language points
Language points

I think it would be a good idea to have comments

from secretaries and typists who are already

using it.

(1)句中的 have comment from…表达“听取…的意见

/评价”,listen to the views/opinions of…,

You‘d better have comments from your

teachers and classmates.

(2) ---- I’m afraid I’m putting on weight.

------I think it would be a good idea to keep

on doing morning exercises.

language points1
Language points


①comment on/upon/about 对……作出评论, 

The critics commented favorably on his new book.

No comment(无可奉告)

language points2
Language points

2. We can bring in some humor too.

bring in介绍,引进,相当于 introduce。

①Bring in the washing; it looks like rain.

②He brings in an extra hundred dollars

a month from his new job.    

③The farmers are bringing in apples.

language points3
Language points

3.advertise:to make sth known to the public.(v.)

Advertising (n): the business which concerns

itself with making known to the public.

Advertisement (n)=ad: a notice for something

for sale.

We should advertise for someone to

look after the garden.


1 What is one advantage of advertising?

It makes a product cheaper.

2 How many people might work together

to produce an advertisement?


reading comprehension
Reading comprehension

1. The author thinks that advertisements _____.

A. are welcome by everybody

B. will increase the cost of products

C. have bad influence on people

D. can win more customers for a company

2. In Paragraph 1, which word does the writer

use to express his idea that advertising

is common?

A. developed.B. popular.

C. proved D. increase

reading comprehension1
Reading comprehension

3. According to the text, advertisements

may be used in ________

A. everythingB election

C. scientific research D. education

4. How many means of advertising are

mentioned in the text?

A. 7. B. 9. 11.C. 13

reading comprehension2
Reading comprehension

5. Which paragraph talks about the

purpose of advertising?

A. Paragraph 1.B. Paragraph 2.

C. Paragraph 3. D. Paragraphs 4 and 5

6. When an advertising company makes

advertisements, which happens first?

A. Having a meeting.

B. Collecting information.

C. Writing a text.

D. Designing the advertisements.

reading comprehension3
Reading comprehension

7. What does “interview” mean in the

last paragraph?

A. See.B. Select.

C. Visit.D. Ask questions.

8. What can we infer from Paragraph 2?

A. Only a few things can be advertised.

B. It is difficult to use printed things for


C. Political advertisements can only

be seen in USA.

D. Advertisements are everywhere for

so many things.

reading comprehension4
Reading comprehension

9. How many steps are there in making

an advertisement?

A. 4. B. 5. C. 6. D. 7.

10. When the advertisement is ready, it is shown

only to a part of the country as a (an)

A. review B. test

C. performance D. interview


The title of the text and the first sentence

of each paragraph( Paragraph 4 and 5 talk about

the same thing.) are the subject word

and subject sentences.

language points4
Language points

The development of radio, television,cinema,

magazines and newspapers has gone hand in

hand with development of advertising.

①Money doesn’t always go hand in

hand with happiness. 

②Ignorance and poverty often go hand in hand. 

③I have no tapes to go with the book.  

④Hand in hand with reading,he has

developed the habit of making notes.  

language points5
Language points

Also present will be a person who thinks

up an idea for an advertisement…

A person who thinks up an idea for

an advertisement will also be present…



① Standing against the wall are the

umbrellas that have just been made. 

② A very honorable man he is. 

language points6
Language points

2) think up 相当于invent,imagine。

Delighted, the girls thought up many good ideas.

The prisoners tried to think up a plan for escape.

think up,think out,think over,think of.

think up,think out侧重于思考的结果,即是否想出了

办法、计划等; think up主要表示“设想、构思”之意;

think out主要表示“仔细思考并研究出(计划等),


language points7
Language points

2.think up,think out,think over,think of.

think over也为动副结构,侧重于思考,不涉及结果,


think of主要表示“考虑,关心,想起,对……有



如think much/a lot/a great deal/highly

/well/ill of…(对……评价高/好/不好);

若问评价如何,觉得怎样,常用what…think of…;

若表示“以为,认为”时,则用think of…as。  

language points8
Language points

①I can’t think of his name.

②You mustn’t think of him as being


③She gained confidence in herself as

she thought the matter over. 

④He put his whole heart into thinking up

ways to improve the quality of heir Products.  

⑤His theory is so complicated that nobody

can think it out.

language points9
Language points

6.Isn’t it time you made someone’s

life a bit easier?

It’s time we had our supper.

Is It time you got things ready?


It’s time for sth. It’s time for sb. To do sth.

It’s time for lunch.

It’s time for children to go to bed.