Unit 5 Advertising. By Xinling Shi. Reading Comprehension. 1. According to the text, most people read advertisements for: A. knowledge B. fun C. killing time D. both information and fun 2. Why do most advertisements begin with a question? A. Because nobody knows the answer.
By Xinling Shi
1. According to the text, most people read
A. knowledgeB. fun
C. killing time D. both information and fun
2. Why do most advertisements begin
with a question?
A. Because nobody knows the answer.
B. Because a question can make an
C. Because readers will be interested
in finding out the answer.
D. Because a question will win more
customers for a company.
3. What is very important in an advertisement?
A. A question. B. Information.
C. Humor D. A story
4. What is one of the dangers of a
series of advertisements?
A. Readers will be tired of reading
too many texts.
B. Readers will lose patience.
C. Readers will forget the name of the product.
D. Readers will forget the advertisement.
5. What may turn a good advertisement
into a bad one?
A. A question.
B. A story.
C. Bad translation.
D. The expensive price of the product
What make a good advertisement？
What makes an advertisement a good one？
Cold tea makes a good drink in summer．
There have been major changes in
advertising in the past sixty years．
in the past＝during the last。
In the past three days，they have had
No one has been（come）here in the past week．
Nobody bought he product，however，because
when translated it meant “X puts living
things into dry hair
when translated＝when it was translated，
I won’t go unless Invited．
（=…unless am invited．）
If playing all day，you’ll learn nothing．
when necessary，when possible，
if necessary，if possible
This difficulty must be avoided if possible．
If necessary，we’ll try our best to help you．
（＝If it is necessary，…）
A company that sold hair cream wanted to say
“ x puts life into dry hair”
①put life into the dry hair（life为生命力、活力）
②put living things into the dry hair
Sometimes advertisements tell a story，or the
story may be continued over a number
① These apples will keep over the winter.
② He has made great progress in his
studies over the past two years．
In the 1960s, a British company which made very
expensive cars was about to sell its latest
car in Germany.
in one’s sixties与in the sixties
in one’s sixties表示“在某人六十多岁的时候”，
in the sixties表达在60年代时，用于指时间。
Karl Marx began to learn English in his fifties.
两个事物中的后面的一个，译为“后者”，与 the former
His coat is the latest style．
I haven’t written to her lately．
Of the two choices，I prefer the latter．
He came back ten days later．
He made no close friends during later years.
A man once said how useless it was to put
advertisements in the newspapers. “Last week,”
said he, “my umbrella was stolen from a London
Church. As it was a present, I spent twice its
Worth in advertising, but didn’t get it back.”
“How did you write your advertisement?”
asked one of the listeners, a merchant.
“Here it is,” said the man, taking out of his
pocket a slip cut from a newspaper. The other
man took it and read. “ Lost from the City
Church last Sunday evening, a black silk
umbrella. The gentleman who finds it
will receive ten shillings on leaving it at
No. 10 Broad Street.” “Now,” said
the merchant, “I often advertise, and
find that it pays me well. But the way
in which an advertisement is
expressed is of great importance.
Let us try for your umbrella again, and if it
fails, I’ll buy you a new one.” The
merchant then took a slip of paper
out of his pocket and wrote. “If the
man who was seen to take
an umbrella from the City Church last
Sunday evening doesn’t wish to get
into trouble, he will return the umbrella
to No. 10 Broad Street. He is well known.”
This appeared in the paper, and on the
following morning, the man was astonished
when he opened the front door. In the
doorway lay at least twelve umbrellas
of all sizes and colors that had been
thrown in, and his own was among
them. Many of them had notes
fastened to them saying that they
had been taken by mistake, and
begging the loser not to say
anything about the matter.
1. The result of the first advertisement was that __
A. the man got his umbrella back
B. the man wasted some money advertising
C. nobody found the missing umbrella
D. the umbrella was found somewhere
near the Church
2. “If it fails, I’ll buy you a new one .”
A. he was quite sure of success
B. he was not sure whether he would
get the umbrella hack
C. he was rich enough to afford a new umbrella
D. he did not know what to do
3. This is a story about _____
A. a useless advertisement
B. how to make an effective
C. how the man lost and found
D. what the merchant did for
the umbrella owner.
1. A broken cup is lying on the ground.定语
2. This is the hospital built in 1978.后置定语
3. The cup is broken.表语
4. He had his car repaired.宾语补足语
5. Seen from the hill, the city looks
I saw her opening the door.
I saw the door opened.
This is a developing country.
Australia is a developed country.
a changed world已经变化的世界。
a changing world正在变化的世界。
the risen sun已经升起的太阳。
the rising sun正在升起太阳。
2 the past participle as attribute
4. Nine out of ten housewives interviewed
about the product were satisfied with it.
8. He gave her a beautiful gift
designed by himself.
3 The past participle as predicative
The streets were lined with trees
and rose bushes.
The supermarket is crowed with shoppers.
4 the past participle as Object complement
1 we have printed 6,000 advertisements.
We have had 6,000 advertisements printed.
3. We shall fetch your luggage from the airport.
We shall have your luggage fetched from the airport.
5. He is going to film a new advertisement.
He is going to have a new advertisement filmed.
5 The past participle as Adverbial
1 Devoted to her mother, she looked after
her for many years.
3 Admired for her photography, she was
persuaded to join the company.
5 Persuaded by his friends to give up
smoking, he threw his remaining