1 / 4

Smarter Selling on Shopify_ How AI and Customer Behavior Are Redefining Product Recommendations

Alright, letu2019s cut through the usual fluff and get realu2014selling on Shopify in 2024? Itu2019s not just about having a decent-looking store and slapping u201cYou may also likeu201d under your products. Thatu2019s, like, beginner mode. If you wanna play in the big leagues (read: actually make money while you sleep), youu2019ve gotta get smart about personalization. Iu2019m talking about AI that knows your shoppers better than their own friends, recommendations that change with every click, and tracking every u201calmost bought itu201d moment.<br>

kanchan39
Download Presentation

Smarter Selling on Shopify_ How AI and Customer Behavior Are Redefining Product Recommendations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SmarterSellingonShopify:HowAIand CustomerBehaviorAreRedefining ProductRecommendations • Alright,let’scutthroughtheusualfluffandgetreal—sellingonShopifyin2024?It’snotjustabouthavingadecent-lookingstoreandslapping“Youmayalsolike”underyourproducts. That’s,like,beginnermode.Ifyouwannaplayinthebigleagues(read:actuallymakemoney whileyousleep),you’vegottagetsmartaboutpersonalization.I’mtalkingaboutAIthatknows yourshoppersbetterthantheirownfriends,recommendationsthatchangewitheveryclick,and trackingevery“almostboughtit”moment. • Look,peoplethesedaysexpectyoutoknowwhattheywant.BlameNetflix,blameTikTok,blamewhoever—butvanillashoppingexperiences?Nah,thosearedead.There’sastatfloating around(thanks,Epsilon)thatsays80%offolksaremorelikelytobuywhenitactuallyfeelslike you“get”them.Wild,right?So,ifyou’renotpersonalizing,you’rebasicallyleavingcashonthe tableforyourcompetitorstoscoopup. • Here’swhattheprosaredoing: • They’reusingAItorecommendproductsthat*actually*makesenseforeachshopper. • They’rewatchinghowpeoplemovethroughthesiteandusingthatinfototriggerthe rightupsellsattherighttime. • They’retrackingthewholejourney,notjustwheresomeoneclicks“buy.” • Let’sbreakitdown,nocorporatejargon. • AIProductrecommendations:TheBrainsBehindtheCurtain • AIproductrecommendationsShopifyislikehavingasalesassistantwhoneversleeps(or complains).Itwatcheswhatyourcustomersdo—whattheybought,whattheycheckedout,what otherpeoplelikethemarebuying.Andthen,boom:itservesupproductsthatmakesense.The goodstuff?Itneverstopslearning.Everyclick,everyscroll,every“meh,nottoday”—it’salldata forthemachine. • Whybother? • Yougetwayless“meh”andwaymore“oh,Ineedthat!”moments. • Nomoretaggingeveryproductbyhand.Therobotsgotyourback.

  2. Peoplestaylongerandspendmore.Thestatsdon’tlie—somestoresseeconversions jump10–30%justbygettingsmarterwithrecs. • Upsellingbecomesabreeze.Noguesswork;justcold,harddata. • Wheredoesallthismagicshowup?Homepage,productpages,emails,eventhecart.Toolslike Wiser, Rebuy,LimeSpot,orShopify’snewAItricksmakeitstupid-simple. • behavior-basedproductrecommendations:Readingthe Room • So,ifAIisyourengine,behavior-basedstuffistheGPS.It’sallabout*when*and*why*toshow certainproducts.Someone’sabouttobounce?Hit‘emwithalast-minuteoffer.They’vebeen scrollingforever?Maybetheyjustneedanudgetowardasimilarproduct.Addedsomethingto cartbutdidn’tcheckout?Timetoplaymatchmakerwithakilleraccessory. • Coupleoftricks: • Exitintentpopups(“Wait!Checkthisoutbeforeyougo…”) • Scrolltriggers(“Hey,youseeminterested—trythistoo”) • Cart-basedprompts • Repeatvisitorsgetfreshpicksbasedontheirlastwindow-shoppingsession • You gettheidea.Feelslesslikepushysales,morelikeahelpfulfriendwho*actually*pays attention. • CustomerJourneyTracking:TheSecretcode • Personalizationisn’tjustaboutthrowingspaghettiatthewallandseeingwhatsticks.You gotta knowthemap—wherepeoplecomefrom,whattheylookat,whatmakesthembail.Toolslike ShopifyAnalytics,Hotjar,GA4,Klaviyo—they’llshowyouthehotspotsandthe“uh-oh,why’d theyleave?”moments. • Whatdoyoudowithallthisinfo? • Spottheleakyspotsinyourfunnelandpatch‘emup • Serveupproductsthatfitwheresomeoneisintheirjourney • Remindreturnshopperswhattheyalmostbought(withacheekydiscount,maybe) • Buildsmarterfollow-upssoyou’renotjustanotherforgottentab • PuttingItAllTogether:TheMegaFunnel • Honestly,themagichappenswhenyoumashallthisstufftogether.AI+behaviordata+journey tracking=aShopifystorethatbasicallyrunsitselfandfeelscustom-builtforeveryvisitor. • Readytoditchthecookie-cutter“Youmayalsolike”andstartmakingyourstoreactuallywork foryou?TimetoplugintheAI,starttrackingthosejourneys,andwatchyoursalesgraphstop flatlining.Let’sgetweirdwithit—yourwalletwillthankyou.

  3. HowtoActuallyBuildaFunnelThat’sPersonalized(NotJustBuzzword-Y)HowtoActuallyBuildaFunnelThat’sPersonalized(NotJustBuzzword-Y) • Alright,let'scutthroughthenoise.Therealmagichereisn’tinoneshinytool—it’sinhowyou stackallthesetrickstogether,likeaperfectlymessysandwich. • Here’sthevibe: • FunnelStage • Homepage:AIspitsoutproductrecs—thinkWiser,Rebuy,whateverappyoulike. • ProductPages:Upsellspopupbasedonwhatpeoplearesnoopingaround(bundles, triggeredoffers,thewholeshebang). • CartPage:“Hey,youlikethat?Pairitwiththis!”Morereal-timesuggestions. • AfterCheckout:Thethank-youpageactuallyknowswhatyoujustdid.Creepy?Maybe. Useful?Yup. • Email:Klaviyoorwhoeverslidesintoyourinboxwithstuffyouactuallycareabout. • See,it’snotjustabout“selling.”You’reactuallyleadingpeoplethroughashoppingtripwhereit feelslikesomeonegetsthem.Noawkwardsalesguy.Justsmooth,personal,andalittlebit addictive. • HowThisLooksinRealLife:TheFashionStoreScenario • Pictureyou’vegotafashionShopifystore,right? • FirstVisit:Somenewpersonlandsonyourhomepage.Boom—AIfiguresoutwhat’shot fortheir“type”andshowsitoff. • BrowsingaProduct:Suddenly, uppopsuggestionslike“Thisskirt?Pairitwiththese boots.”Or,“Othersalsoboughtthis.” • AddingtoCart:Cartpageislike,“Youwantascarfwiththat?10%offifyoudoitnow.” Classic. • AfterTheyBuy:Nextthing,theiremail’sgothandpickedstylesfromthesamecollection. Feelslikemagic,butit’sjustsmartautomation. • Allthisjusthappens.You setitup,andthemachinesdotherest.Nomoremanualtweaking everyfiveminutes. • WhatActuallyWorks(andWhattoAvoid): • MobileFirst,Always:Over70%ofyourvisitorsareontheirphones.Ifyour recommendationslookjankyonmobile,you’retoast. • Don’tOverwhelm:Onetothreespot-onpicksarebetterthanawallofrandomproducts. • Test,Break,Repeat:A/Btesteverything.Whatkillsinthesummermightflopinthefall.

  4. KeepItSnappy:Useappsthatdon’tbogdownyourloadtime.Slowsites=lostsales.KeepItSnappy:Useappsthatdon’tbogdownyourloadtime.Slowsites=lostsales. • LetAIWork,ButSetBoundaries:Automate,butsetupreal-liferules.Otherwise,you’ll endupwithweirdrecommendations(likesockswithswimwear—nothanks). • BottomLine:TurnDataIntoDollars • Peopledon’twantamillionoptions—theywanttherightstuffattherighttime.Mix: • AIthatactuallyrecommendsrelevantproducts, • Behavior-basedoffersthatmakesense, • Andasystemthatfollowsthewholecustomerjourney, • …andyou’vegotastorethatfeelsalive.Moresales,biggercarts,andcustomerswhoactually comeback.That’sthegoal.Notjust“personalization”forthebuzzword,butthekindthatactually getsyoupaid.

More Related