1. Product and Service Design Prepared by Bhakti Joshi June 25, 2013

2. Why Design? Tested and Tried Products/service Quality-based product/service Documented use/process of product/service New product/service Documented specifications of product/service Refined product/service CUSTOMER’S WANTS

3. Business Opportunity Demand Pull Innovation Invention Push Innovation ? Market explored for design of a product/service Advancement in intelligence Discuss Examples of Demand Pull and Invention Push Innovation

4. Design Choices PRODUCT DESIGN SERVICE Standardization Communication and Interaction To cause to conform standards (Mass) ? To make or alter to individual or personal specifications Customisation People Media Tools A generic product later differentiated into a specific end-product Delayed differentiation Degree of variation Degree of customer contact Approach that subdivides a system into smaller parts Modular Design Approach to reduce variations in a product without eliminating causes of variation Robust Design

5. Product & Service Life Cycle SALES Maturity Decline Growth Introduction TIME

6. Email: bhaktij@gmail.comWebsite: www.headscratchingnotes.netSources: Robust Design http://www.public.iastate.edu/~vardeman/IE361/s00mini/maurer.htm