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CIS 310 Management Information Systems Competitive Strategy Porter’s 5 Force Model. Guthrie, Winter 2013. Competitive Strategy. Thinking comes from Michael Porter of Harvard Late 70’s developed 3 models to help us think about strategy. 5 Force Model Value Chain Generic Strategies.

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cis 310 management information systems competitive strategy porter s 5 force model

CIS 310 Management Information SystemsCompetitive StrategyPorter’s 5 Force Model

Guthrie, Winter 2013

competitive strategy
Competitive Strategy
  • Thinking comes from Michael Porter of Harvard
  • Late 70’s developed 3 models to help us think about strategy.
    • 5 Force Model
    • Value Chain
    • Generic Strategies
porter s 5 force model
Porter’s 5 Force Model

Government

Regulation

Threat of

New Entrants

Bargaining Power of Suppliers

Industry

Rivalry

Bargaining Power of

Buyers

Threat of

Substitute Products

entry barriers
Entry Barriers
  • Creating a barrier to entry to would be competitors.
  • Southern California Edison
    • Utility, captive market
    • To open an electric company would require a massive infrastructure
  • Bar
    • Liquor license is a cost that might prohibit entrants
  • Online mega-store like Amazon
    • New entrants cannot compete with branding, infrastructure and supply chain
switching costs
Switching Costs
  • Switching Cost – The cost of a customer to switch to another product or service.
  • Used to reduce the threat of new entrants and substitute products.
  • Increasing Switching Costs
    • Deals for Staying with You (loyalty programs)
    • Memberships
    • Contracts
many strategies to compete
Many Strategies to Compete
  • Business Fundas - http://business-fundas.com/2011/michael-porters-5-forces-model/
5 force model and cell phones
5 Force Model and Cell Phones

Threat of

New Entrants

Bargaining Power of Suppliers

Industry

Rivalry

Bargaining Power of

Buyers

Threat of

Substitute Products

self help apps on phones
Self Help Apps on Phones

Threat of

New Entrants

Bargaining Power of Suppliers

Industry

Rivalry

Bargaining Power of

Buyers

Threat of

Substitute Products

the value chain model
The Value Chain Model

Enterprise Resources Planning

Supply Chain Management

Customer Relationship Management

Graphic from Docstock.com

cis 310 management information systems competitive strategy iii generic strategies

CIS 310 Management Information SystemsCompetitive Strategy IIIGeneric Strategies

Guthrie, Winter 2013

porter s generic strategies
Porter’s Generic Strategies
  • Three Generic Strategies
    • Differentiation: Making your products different from your competitors
    • Focus: Also niching. Appealing to a narrow market
    • Cost: Pricing yourself to appeal to a specific market
generic strategies
Generic Strategies

Samsung Galaxy

Walmart

Big 5

REI