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Qualitative Research Data Analysis. Mary Jean Ronan Herzog Ann Alexander Western Carolina University Educational Leadership & Foundations Scholarship of Teaching and Learning Day Waynesville Country Club February 21, 2009 mherzog@wcu.edu aalexander@wcu.edu.

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qualitative research data analysis

Qualitative Research Data Analysis

Mary Jean Ronan Herzog

Ann Alexander

Western Carolina University

Educational Leadership & Foundations

Scholarship of Teaching and Learning Day

Waynesville Country Club

February 21, 2009

mherzog@wcu.edu

aalexander@wcu.edu

the qualitative research continuum
The Qualitative Research Continuum

Reductive ………………….. Holisitic

Structured ………………….Intuitive

slide3
Interviews, focus groups, and questionnaires

Transcriptions of open-ended interviews or questions

Data

Form of Data Collection

Type of Data

  • Observations
  • Fieldnotes and drawings
  • Documents, portfolios, journals
  • Notes about documents or scanned documents
  • Audiovisual materials
  • Pictures, photographs, videotapes, objects, sounds
step 1 collect good data
Step 1: Collect Good Data
  • Tape record and transcribe interviews
  • Take fieldnotes during interviews and observations
  • Fieldnotes include both observations and impressions
  • Take or draw pictures during observations
  • Keep a journal and/or log during the research study.
levels of analysis
Levels of Analysis
  • Whole – Parts – Whole
    • Data Reduction
    • Data Synthesis
    • Data Display
    • Conclusion Drawing/Verification
  • Case Analysis
  • Cross Case Analysis
analysis is an iterative process
Analysis is an Iterative Process

That occurs

During data collection process

Immediately after an interview or site visit

Simultaneously

Continues till the end of the project

constant comparison method
Constant Comparison Method

Recursive process of:

  • Comprehension
  • Interpretation
  • Deconstruction
  • Synthesis

Glaser & Strauss, 1967

basic steps in analysis
Basic Steps in Analysis
  • Read and reread raw data
  • Listen and listen again to the interviews, videos, etc.
  • Watch and watch again the videos, photos, documents, etc.
ask what jumps out at you
Ask: What Jumps Out at You?

Look/listen for

  • Issues
  • Recurring events
  • Repetition
  • Significant statements
manual analysis
Manual Analysis
  • Write margin notes
  • Write memos
  • Cut text into individual segments
  • Color code
  • Sort into discreet units
  • Group commonalities (within and across cases)
intuitive dimensions
Intuitive Dimensions

Develop:

  • Hunches
  • Hypotheses
  • Codes
  • Categories
  • Conclusions
  • Summaries
qualitative findings
Qualitative Findings

Themes

Patterns

Concepts

Insights

Understandings

Patton, 2002, p. 5

accuracy of findings
Accuracy of Findings
  • Referential Adequacy
  • Triangulation
  • Member checking
  • External audit

Creswell (2005); Lincoln & Guba, (1985)

representing findings
Representing Findings
  • Text
  • Direct quotes
  • Comparison table or matrix
  • Hierarchical tree diagram
  • Figures and flowcharts
  • Maps

Creswell (2005)