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Strategic Planning for Competitive Advantage in Environmental Testing Industry

As the new CEO of Sun-Systems Control acquired by General Electric, your aim is to outperform Envirotest. Explore goals, unity, structure, and methods to create nonmarket strategies. Consider future goals with clarity and value, balancing best and worst-case scenarios. Approach lobbying, alliances, and media to build relationships and address key industry issues.

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Strategic Planning for Competitive Advantage in Environmental Testing Industry

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Presentation Transcript

  1. BG 7 & 8 Fall 2013

  2. Today Envirotest Systems Corp Sun-Systems Control just been bought by General Electric made you CEO your mandate: Beat Envirotest!

  3. Planning nonmarket action • consider • Goals • Unity • Structure • Distance • Methods • Future

  4. Goals considering clarity value extent shared likelihood articulating best-case aim livable worst-case (but still survivable) Planning nonmarket action

  5. Planning nonmarket action • Unity • disagreements • trust • consensus • Pantages Theatre

  6. Structure existing assessment new feasibility cost sources Distance # meetings? time spent? cost time elapsed? Planning nonmarket action

  7. Methods direct lobbying alliances media public Future relationships structures issues Planning nonmarket action

  8. Cdn Business Lobbying Orgs • fragmented • inexpensive • mixture • lobbying • member services

  9. Cdn Business Lobbying Orgs • effective • legitimacy • access • issues • free trade • taxation • GST • corporate income taxes • e.g.: Kyoto

  10. CMA Cdn Chamber of Commerce Cdn Federation of Independent Business BCNI Business Council of Manitoba Winnipeg Chamber of Commerce Manitoba Chamber of Commerce Cdn Business Lobbying Orgs • CME • CCCE • http://www.winnipeg-chamber.com/AboutUs/economicdevelopment.aspx

  11. Mb Business Lobbying Orgs

  12. Cdn Business Lobbying Orgs

  13. Cdn Business Lobbying Orgs

  14. Cdn Business Lobbying Orgs

  15. Cdn Business Lobbying Orgs

  16. Cdn Business Lobbying Orgs • trade associations • ~ 400 • Motor Vehicle Manufacturers’ Assoc. • Alliance of Canadian Travel Assoc. • Western Food Processors’ Assoc. • Adhesives & Sealants Manufacturers’ Assoc. • Canada’s Research-Based Pharmaceutical Co.’s • Canadian Generic Pharmaceutical Association • Non-prescription Drug Manufacturers Assoc. of Can.

  17. Cdn Business Lobbying Orgs • trade associations • use for business • monitoring • direct lobbying • indirect lobbying • alliance-building • research • damage control

  18. Cdn Business Lobbying Orgs • trade associations • use for govt’s • single point of contact • reconciling disagreements • technical info • specialized knowledge • implementation & compliance

  19. Mb Business Lobbying Orgs

  20. Mb Trade Associations

  21. Prov Premier cabinet ministers bureaucrats DM ADM Directors Fed PM & PMO cabinet ministers backbenchers opposition parties senators bureaucrats in-department others Targets

  22. Individual Action • sometimes very effective • usually a waste of time • http://www.cpla-acps.ca/english/home.php

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