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Steve Rogers, Sopheon. From inspiration to perspiration. Post-War NPD. Du Pont pamphlet ‘cellophane’. Pet Rocks. Aiming for successful new products. Speed, efficiency, and quality. Technology. Pace of change. Global competition. Competition. Markets.

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From inspiration to perspiration l.jpg

Steve Rogers, Sopheon

From inspiration to perspiration


Post war npd l.jpg
Post-War NPD

Du Pont pamphlet ‘cellophane’



Aiming for successful new products l.jpg
Aiming for successful new products

Speed, efficiency, and quality

Technology

Pace of change

Global competition

Competition

Markets


A blend of approaches for effective npd l.jpg
A blend of approaches for effective NPD

  • Product –led innovation

    • New Technologies

    • Accidental inventions

  • Market-led innovation

    • Market research and demand

    • Regulatory change

    • Competitive challenges

  • Asset-led innovation

    • Brand strength

    • Domain expertise

    • Factory capacity


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Idea Development

Concept Development

Concept-to-Launch

How fuzzy is Innovation?

Build Business Case

Testing & Validation

Discovery

Scoping

Development

Launch

Gate 0

Gate 1

Gate 2

Gate 3

Gate 4

Gate 5




What is the front end l.jpg
What is the ‘Front End’

Concept

Concept

Concept

Strategic Business and Product Planning

Technology Driven

Market Driven

Knowledge Discovery

Knowledge Discovery

Idea Campaigns

VOC or Insights

Focus Groups

Applied Research

White Space Finding

Fundamental Research

Idea Bank

Knowledge Discovery

Concept Development

Licensing

Additional research

Procurement

IP Disclosure

New Product Development

Technology Development


Empirical npd l.jpg

Measuring Innovation

Empirical NPD


Empirical npd measuring innovation l.jpg
Empirical NPD: Measuring Innovation


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Identifying critical success factors

  • Research by academics and consultancies to find out differences between ‘winners’ and ‘losers’

    • Booz-Allen

    • Cooper & Edgett

    • Clark & Wheelwright

    • McGrath




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4 Measures

Better value for each new product, improvement in product mix:

New to the World : Line-extension

Better success rate for the new products launched – more achieve the predicted revenue/margin

Greater throughput of products – more launches with proportionally less resource

Shorter time to market for each new product - each extra week available for sale = more revenue



Moving forward l.jpg

Taming the tiger, turning creativity into a process at the fuzzy front end

Moving forward


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Bringing Structure

  • Cooper & Edgett’s work on Stage-Gate™ gave substance to the Development Process

  • Through research of successful products, they defined

    • factors that indicate product success,

    • decision points to assess those factors

    • deliverables that measure those factors

    • and a process to hang it together


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Bringing Process into the Front End

Concept

Concept

Concept

Strategic Business and Product Planning

Technology Driven

Market Driven

Idea Campaigns

VOC or Insights

Focus Groups

Applied Research

White Space Finding

Fundamental Research

Idea Bank

Concept Development

Licensing

Additional research

Procurement

IP Disclosure

Knowledge Discovery

Knowledge Discovery

Knowledge Discovery

New Product Development

Technology Development






Connecting processes l.jpg
Connecting Processes

Here’s an idea from this campaign that has been taken through to ‘Concept Development’

Trace the idea in to concept development


Front end portfolio management l.jpg

Corporate criteria to find great ideas?

Front-end Portfolio management




Managing fuzzy content at the front of npd l.jpg

The last bastion of fuzzy?

Managing fuzzy content at the front of NPD


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Success factors at the front end

  • Process

    • Effective assessment and screening

    • connectivity – doesn’t drop into a black hole

  • Portfolio, measurement and continuous improvement

  • Culture of innovation, engagement of people, blend of disciplines (process adoption)

  • The capture and application of organisational knowledge

    • Even this isn’t as ‘fuzzy’ as we tend to think

      • Structure in unstructured content

      • Tools for the job


Organisational knowledge l.jpg
Organisational Knowledge

  • Know what you know

    • Have we done this before

    • Example: State funded research agency

      • Proportion of research being repeated?

    • Example: Chemicals industry

      • IP Disclosure failures?


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Industry Journals

Standards

Regulations

Patents

Shared drives

Tech specs

Idea Bank

Projects

Best Practices

Document Mgmt

Products

Related Documents

Monitor for Knowledge Discovery

External sources

news

Knowledge Discovery

Internal sources


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Whitespace Deliverable 3:Free Space Matrix – for each Composite

Data has been randomised for reasons of confidentiality


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Whitespace Deliverable 4: Impact for research portfolio

Some current initiatives are not ‘Free to Operate’

Opportunity for new initiatives and partnerships

Data has been randomised for reasons of confidentiality