Launch of Brent s New Evidence Base 2009

1. Launch of Brent�s New Evidence Base 2009

2. Agenda Introduction Overview of Brent Evidence Base Key data trends Tools Application for service planning

3. Brent�s Evidence Base Brent�s Borough Profile Place Survey Results Place Survey Ward Profiles and Tables Place Survey Mosaic Profiles (intranet only) Presentations Service Planning Analysis (Aug) Research Papers (as commissioned) New data Data is provided in different formats to suit different purposes and needs.New data Data is provided in different formats to suit different purposes and needs.

4. Brent�s Evidence Base Website www.brent.gov.uk ? Council and democracy ? Statistics and census information ? Evidence Base

5. Brent�s Borough Profile Summary Part 1 : Demographic, economic data Part 2 : Service area data Part 3: Consultation and engagement data Appendix (excel data tables) Presentations Updated QuarterlyUpdated Quarterly

6. Summary

7. Quick cut and paste for reports � hand outs for todayQuick cut and paste for reports � hand outs for today

8. Part 1: Demographic and Economic Data

9. Population (13-19 years) Often get requests for population 3 types of population estimates provided in appendix ONS - official mid year population estimates Ward level estimates 2007 by age group (independent research study � Les Mayhew GLA Ward level projections 2020 high / lowOften get requests for population 3 types of population estimates provided in appendix ONS - official mid year population estimates Ward level estimates 2007 by age group (independent research study � Les Mayhew GLA Ward level projections 2020 high / low

10. Population Change

11. Brent has very high levels of migration compared to London Brent has the second highest number of people born outside of the UK Brent has a high inflow of migration at 9100 in 2006/07, this was the 6th highest in London. National insurance number (NINo) registrations are also a good way of measuring migration. In 2007/08 Brent has the second highest number of adults entering the UK, registering for a NINo at 19,240 and this has steadily increase since 2003 where numbers were 9,590. Brent has the second highest number of people born outside of the UK Brent has a high inflow of migration at 9100 in 2006/07, this was the 6th highest in London. National insurance number (NINo) registrations are also a good way of measuring migration. In 2007/08 Brent has the second highest number of adults entering the UK, registering for a NINo at 19,240 and this has steadily increase since 2003 where numbers were 9,590.

12. Ethnicity / Diversity Often get requests for data on ethnicity and religion No more up to date data then the 2001 census � available on Brent website We need to strengthen local collection systems. Often get requests for data on ethnicity and religion No more up to date data then the 2001 census � available on Brent website We need to strengthen local collection systems.

13. Some research papers done with projections from the census but they are still based on census. Good site to look up is DMAG. Mostly london based research but some articles break it down by local authoritySome research papers done with projections from the census but they are still based on census. Good site to look up is DMAG. Mostly london based research but some articles break it down by local authority

14. Brent has the 4th lowest income levels in London In 2008 the average household annual income for Brent is �36,217, this is a slight increase from 2005 figure of �35,607. Brent still has the 4th lowest average income levels in London (only Barking & Dagenham, Newham, and Hackney have lower levels then Brent). There is a �17,000 difference in mean annual income between the wealthiest and poorest wards within Brent. Queen's Park is the wealthiest ward (�43,672) and Stonebridge is the poorest (�26,755). In 2008 the average household annual income for Brent is �36,217, this is a slight increase from 2005 figure of �35,607. Brent still has the 4th lowest average income levels in London (only Barking & Dagenham, Newham, and Hackney have lower levels then Brent). There is a �17,000 difference in mean annual income between the wealthiest and poorest wards within Brent. Queen's Park is the wealthiest ward (�43,672) and Stonebridge is the poorest (�26,755).

15. 16,901 households (16%) have an average annual income less then �15,000 Number of households in Brent on �15,000 or less = 16901 % of households on �15,000 or less = 16% Northwick Park has the smallest number of households on �15,000 or less = 465 Stonebridge has highest = 1822 Number of households in Brent on �15,000 or less = 16901 % of households on �15,000 or less = 16% Northwick Park has the smallest number of households on �15,000 or less = 465 Stonebridge has highest = 1822

16. Brent has had a sharp increase in people claiming JSA since the recession JSA are main measure for unemployment we have Brent�s total claimant rate is 8,919 in May 2009 this is over a 2,000 increase since the recession began in December 2008. There is a 639 gap of claimants between wards with Stonebridge having the highest number of claimants at 805 and Kenton the least at 166. Brent has the 9th highest claimant count in London JSA are main measure for unemployment we have Brent�s total claimant rate is 8,919 in May 2009 this is over a 2,000 increase since the recession began in December 2008. There is a 639 gap of claimants between wards with Stonebridge having the highest number of claimants at 805 and Kenton the least at 166. Brent has the 9th highest claimant count in London

17. Monthly data, check websiteMonthly data, check website

18. Brent has had a large increase of housing & council tax benefit claimants since the recession. Brent�s total number of recipients for housing and council tax benefits is 36,854 as of April 2009. This is 2,823 more households then in November 2008 just prior to the start of the recession where we can see a sharp increase. There is a 2547 gap of claimants between wards with Stonebridge having the highest number of claimants at 3187 and Kenton the least at 640. Brent�s total number of recipients for housing and council tax benefits is 36,854 as of April 2009. This is 2,823 more households then in November 2008 just prior to the start of the recession where we can see a sharp increase. There is a 2547 gap of claimants between wards with Stonebridge having the highest number of claimants at 3187 and Kenton the least at 640.

19. Qualifications � London Brent�s has the lowest levels in London for �NVQ 1 and above� Brent has the third lowest levels in London for �NVQ 2 and above� Brent has the fourth lowest levels in London for �NVQ 3 and above� Brent has the sixth lowest levels in London for �NVQ 4 and above� Nomis May 2009 Brent�s has the lowest levels in London for �NVQ 1 and above� Brent has the third lowest levels in London for �NVQ 2 and above� Brent has the fourth lowest levels in London for �NVQ 3 and above� Brent has the sixth lowest levels in London for �NVQ 4 and above� Nomis May 2009

20. Part 2: Service Area Data

21. Average House Prices

22. Looked After Children

23. Participation in sport and physical activity 18.3% - back to baseline year. This is a decrease by just under 1% from 19.5% in 2008.18.3% - back to baseline year. This is a decrease by just under 1% from 19.5% in 2008.

24. Education attainment

25. Education Attainment - Ward

26. Priority for Improvement 1: level of crime (44%) Green colours = higher colour = bad! 44% overall Harlesden 68% Northwick Park 27%Green colours = higher colour = bad! 44% overall Harlesden 68% Northwick Park 27%

27. 41% overall Kenton 67% Harlesden 28%41% overall Kenton 67% Harlesden 28%

28. 37% overall Wembley Central 54% Barnhill 22%37% overall Wembley Central 54% Barnhill 22%

29. Priority for Improvement 4: Activities for Teenagers (34%) Green colours are bad! 34% overall (5% increase from BVPI survey results Queen's Park ward highest number of people thinking it�s a priority for improvement � 51% Barnhill lowest at 24% Green colours are bad! 34% overall (5% increase from BVPI survey results Queen's Park ward highest number of people thinking it�s a priority for improvement � 51% Barnhill lowest at 24%

30. Priority for Improvement 5: Clean Streets (29%) 29% overall (7% reduction on previous BVPI survey results) 41% Kilburn, 11% Brondesbury Park29% overall (7% reduction on previous BVPI survey results) 41% Kilburn, 11% Brondesbury Park

31. Part 3: Consultation and Engagement

32. Complaint�s: Stage 3

33. Summary of consultations � Service Areas Climate Change Strategy 2008 Annual Parks Survey Library ICT Services Consultation on Wembley Masterplan North Circular Road Regeneration Area Customer Care Survey Occupational Therapy Aids and Adaptations survey Aiming High Survey Graffiti Policy School Places in Brent Housing Strategy Consultation Overall conclusion - Consistent message to improve communication and information provision to residents Overall conclusion - Consistent message to improve communication and information provision to residents

34. Neighbourhood Working - Wembley

35. Satisfaction with Metropolitan Police (Brent) � Satisfied The percentage of respondents satisfied (50%) and dissatisfied (14%) with the Police in Brent is in line with London average. There is a 30% gap between the least and most satisfied wards in Brent. The percentage of respondents satisfied (50%) and dissatisfied (14%) with the Police in Brent is in line with London average. There is a 30% gap between the least and most satisfied wards in Brent.

36. Satisfaction with London Fire Service � Satisfied In Brent 52% of people are satisfied with the fire service There is a 29% gap in satisfaction between the lowest and highest scoring wards. In Brent 52% of people are satisfied with the fire service There is a 29% gap in satisfaction between the lowest and highest scoring wards.

37. Satisfaction with GPs � Satisfied In Brent 66% of people are satisfied with their GP There is a 31% gap in satisfaction between highest and lowest scoring wards In Brent 66% of people are satisfied with their GP There is a 31% gap in satisfaction between highest and lowest scoring wards

38. No unpaid help given in last 12 months 51% have given no unpaid help There is a 25% gap by ward Kenton, Welsh harp and Harlesden have lowest levels of �no unpaid help given� � Therefore we can infer they have the highest levels of volunteering in the borough. 51% have given no unpaid help There is a 25% gap by ward Kenton, Welsh harp and Harlesden have lowest levels of �no unpaid help given� � Therefore we can infer they have the highest levels of volunteering in the borough.

39. Appendix

41. Place Survey

42. Satisfied with local area as place to live (68% Brent, 75% London) Respondent�s satisfaction with their local area as a place to live has increased by 9% to 68%. This is positive news for Brent but still places us below the London average of 75%. There is a 42% gap in perceptions of their local area across Brent -Wembley Central has the lowest satisfaction levels at 47% -Queen�s Park the highest satisfaction levels at 90%. -We can see from the map below that the areas of highest deprivation also have the lowest levels of satisfaction. Respondent�s satisfaction with their local area as a place to live has increased by 9% to 68%. This is positive news for Brent but still places us below the London average of 75%. There is a 42% gap in perceptions of their local area across Brent -Wembley Central has the lowest satisfaction levels at 47% -Queen�s Park the highest satisfaction levels at 90%. -We can see from the map below that the areas of highest deprivation also have the lowest levels of satisfaction.

43. Satisfied with local area as place to live (London)

44. People from different backgrounds get on well together � Disagree (23% Brent) 77% of people within Brent agree people from different backgrounds get on well together. This is inline with national, london averages. 23% of people disagree, however, there is 26% gap between highest and lowest wards77% of people within Brent agree people from different backgrounds get on well together. This is inline with national, london averages. 23% of people disagree, however, there is 26% gap between highest and lowest wards

45. Satisfaction with Brent Council 7% decrease in satisfaction since 2006/7 22% gap 22% gap

46. Satisfaction with local authorities � London 8th lowest in london8th lowest in london

47. How safe do people feel when outside in the local area?

48. Safety outside after dark - Unsafe 38 % difference between wards38 % difference between wards

49. How well informed do people feel about local public services?

50. Neighbourhood Problems Positively, in 2008/09 less people thought the above neighbourhood problems were an issue for Brent. Decreases can be seen in the % of people who felt the following issues were a problem: Noisy neighbours or loud parties �10% decrease from 2007-08 Teenagers hanging around on the streets �8% decrease from 2007-08 Rubbish and litter lying around�10% decrease from 2007-08 Positively, in 2008/09 less people thought the above neighbourhood problems were an issue for Brent. Decreases can be seen in the % of people who felt the following issues were a problem: Noisy neighbours or loud parties �10% decrease from 2007-08 Teenagers hanging around on the streets �8% decrease from 2007-08 Rubbish and litter lying around�10% decrease from 2007-08

51. People who would like to be involved in local decision making 35% of people would like to be more involved in decision making. Certain wards have higher levels of people which would like to be involved. Eg Northwick park has highest at 46%35% of people would like to be more involved in decision making. Certain wards have higher levels of people which would like to be involved. Eg Northwick park has highest at 46%

52. Satisfaction with Brent Council services Sport/leisure facilities - satisfaction increased by 7% to 46%, just below London Theatres/concert halls - satisfaction increased by 4% to 27%, below London Doorstep recycling - satisfaction increased by 2% to 72%, above London Refuse collection - satisfaction decreased by 4% to 77%, above London Parks & open spaces- satisfaction decreased by 4% to 67%, below London Libraries - satisfaction decreased by 3% to 67%, below London Land clear of litter and refuse satisfaction decreased by 7% to 59%, above London averageSport/leisure facilities - satisfaction increased by 7% to 46%, just below London Theatres/concert halls - satisfaction increased by 4% to 27%, below London Doorstep recycling - satisfaction increased by 2% to 72%, above London Refuse collection - satisfaction decreased by 4% to 77%, above London Parks & open spaces- satisfaction decreased by 4% to 67%, below London Libraries - satisfaction decreased by 3% to 67%, below London Land clear of litter and refuse satisfaction decreased by 7% to 59%, above London average

53. Satisfied with Doorstep Recycling 29% difference between wards29% difference between wards

54. Ward Profiles Old ward profiles currently on website New profiles available start August

55. Page 1

56. Page 2

57. Page 3

60. Eg. Analysis Harlesden Demographic data shows Harlesden has: 2nd highest number of young people Highest benefits claimants (council) Highest JSA claimants Third lowest average annual income Lowest life expectancy Highest mortality ratios

61. Eg. Analysis Harlesden Place Survey data shows Harlesden has: Activities for teenagers is 2nd highest priority (12% above average) Lowest satisfaction with Brent council 2nd lowest satisfaction with area Highest � don�t agree VFM Highest for a range of neighbourhood issues Highest - people not treating each other with respect is a problem

62. Place Survey Data Tables

63. Mosaic

64. Mosaic Public Sector Segments all UK households and postcodes Over 400 data variables Updated annually Flexible, three-tier solution Validated Updated annually What do we mean by a model? Not actual data about a household or postcode �Stereotypes� created based on trends in national datasets from private and public sector Good level of accuracy as a indicator of the issues present in an area, but not everyone would fit the stereotype Information used as a proxy alongside our own data to give a richer picture of the borough we serve What do we mean by a model? Not actual data about a household or postcode �Stereotypes� created based on trends in national datasets from private and public sector Good level of accuracy as a indicator of the issues present in an area, but not everyone would fit the stereotype Information used as a proxy alongside our own data to give a richer picture of the borough we serve

65. 61 mosaic customer types in model Over 70% of households in Brent are classified as one of four mosaic types

67. Place Survey Mosaic Profiles Top 4 mosaic types only Average response to the place survey Top 4 mosaic types only Average response to the place survey

72. Eg. Analysis Type E28 Mosaic Key characteristics Concerned for environment Belong to gym, good diet Place Survey: Lower then average satisfaction with: Recycling Refuse collection Sports and leisure facilities - developed for the top 4 mosaic types - average response to the place survey questions by the households which belong to that mosaic type facilitate peoples understanding of the differences in satisfaction levels between customer groupings. enables links to be made between characteristics of a mosaic customer type (eg. likely to have lived in borough for less then a year) and their responses to the place survey. profile will be a key tool used for service planning and should provoke questions about different approaches to service delivery for different customers within the borough. - developed for the top 4 mosaic types - average response to the place survey questions by the households which belong to that mosaic type facilitate peoples understanding of the differences in satisfaction levels between customer groupings. enables links to be made between characteristics of a mosaic customer type (eg. likely to have lived in borough for less then a year) and their responses to the place survey. profile will be a key tool used for service planning and should provoke questions about different approaches to service delivery for different customers within the borough.

73. Using the tools to support service planning

74. Overall Approach Informing priorities Meeting an objective

75. Key data

76. Reliability of data Do we change on basis of this data? Are there several pieces of data pointing to the same point? Is the data up to date Is further investigation needed? Demographic data, customer perception, customer segmentation modelling, some performance information.

77. Using the tools � Ward Place Survey Profiles Top wards affected by the issue Wards with high or low comparative satisfaction Comparison with deprivation levels Comparison with Mosaic types

78. Using the tools � Mosaic Place Survey Profiles Top issues by mosaic type Which types to focus on for your service area Linking demographic data and satisfaction Top communication preferences Analysis of factors which could be impacting the findings of place survey or other datasets

79. Using the tools � Ward Place Survey Profiles What are the top issues on the street in a ward or locality of interest to you? Key demographic issues Satisfaction What are priorities

80. Questions to ask about data What plans are in place to deal with a growing population? How are services tailored to diverse communities in the borough? What neighbourhood or locality approaches are being employed to address varied levels of deprivation and need across the borough? In what way will the recession impact on your service provision? � expected rise in unemployment, possibility of widening of gap in average income levels between wards, rising levels of housing and council tax benefit being claimed What specific locality based initiatives are in place to address the varied child poverty in different parts of the borough? What is your service doing to ensure residents are aware of the value for money services you provide What is your service doing to address climate change and educate residents/service users as you undertake these initiatives? Is the service providing consistent customer care, with clear accurate information provided in a friendly manner? What plans are in place to deal with a growing population? How are services tailored to diverse communities in the borough? What neighbourhood or locality approaches are being employed to address varied levels of deprivation and need across the borough? In what way will the recession impact on your service provision? � expected rise in unemployment, possibility of widening of gap in average income levels between wards, rising levels of housing and council tax benefit being claimed What specific locality based initiatives are in place to address the varied child poverty in different parts of the borough? What is your service doing to ensure residents are aware of the value for money services you provide What is your service doing to address climate change and educate residents/service users as you undertake these initiatives? Is the service providing consistent customer care, with clear accurate information provided in a friendly manner?

81. Number of factors affecting quality of life in an area Datasets relevant to all � e.g. population, place survey, economy Linkages to community and corporate strategy themes Partnership working to address quality of life Key themes from data

82. How do the trends sit with present service provision models? Are you meeting the diverse needs in the borough? Do you need to target any customers differently? What would happen if the customer base changed? What locality/neighbourhood approaches are needed? What partnership approaches would be effective? Questions about service

83. Further analysis? Inform priority and objective setting Options for service improvement? Plans for change? Top five actions for next two years and others for the future Key Actions

84. Exercise � Impact of the recession Key data relevant to the recession Key themes arising from the data Questions to ask about what this means for service provision How present service provision addresses the evidence and areas for change or improvement Key actions