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Team Brute PowerPoint Presentation

Team Brute

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Team Brute

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  1. Team Brute Brandon Sowinski, Nick Nekola, Kenny Malekian

  2. Team Roles • Problem Statement and Statement of Purpose • Justification • Problem Statement Matrix • Patent Summaries • Research Summaries • Market Information • Market Research Agenda

  3. Brandon Sowinski – Team Leader • Nick Nekola – Time Keeper • Kenny Malekian – Coordinator Team Roles

  4. Americans’ coat zippers easily become stuck on other clothes or materials. Ever since the modern zipper was invented in 1913, the zipper getting stuck has irritated countless people because the zipper becomes difficult to maneuver. 4 out of 5 people on various blogs and forums have described this as being a frustrating problem with no easy solutions. • Prevent the zipper from catching and becoming stuck on various articles of clothing located near the zipper region. Problem Statement & Statement of Purpose

  5. 80% of people have gotten their zipper stuck and believe it’s a problem • Many people ask for help fixing this without damaging the zipper • Only ways to fix it can be difficult and damaging Justification

  6. Problem Statement Matrix

  7. Patent 0102729 – The type of material can cause complications • Patent 0209169 – Having a specific design for each element can be a good idea Patent Summaries

  8. whiteblaze.net/forums/showthread.php?11116-amp-!!-zipper-always-gets-stuck.whiteblaze.net/forums/showthread.php?11116-amp-!!-zipper-always-gets-stuck. • “I just bought a fairly expensive down Big Agnes Lost Ranger and it got stuck right off the bat.” “I don't want to damage it.” Research Summaries

  9. Existing zipper companies – dominated industry for many years • Button companies – widely used as clothes fasteners, doesn’t get stuck • Snap companies – widely used as clothes fasteners, doesn’t get stuck • Velcro – easy to use, doesn’t get stuck. Rarely used alone on clothes, lose effectiveness Major Competitors

  10. Product created and is shipped to clothes manufacturers Production Facility Mount product on clothes Clothes Manufacturer Clothes Manufacturer Clothes Manufacturer User and Buyer Sell created product to consumers Retailer Retailer Retailer Buyer Users and Buyers Consumer purchases and uses clothes General Public End-user

  11. Consumer characteristics: • Age: ~14+ • Income: All incomes • Education level: All education levels • Geographic location: Everywhere in the U.S • 2010 census = ~245,267,292 people over the age of 14 in the U.S. Market

  12. Large potential market • Product is not overly complicated • Product does not have many small parts Reasons to Produce

  13. Surveys – provide quick answers that give us almost immediate information to analyze about target consumer • Casual Interviews – provide in-depth analysis of consumer opinions Market Research Plan

  14. Team Roles • Problem Statement and Statement of Purpose • Justification • Problem Statement Matrix • Patent Summaries • Research Summaries • Market Information • Market Research Recap