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av100 Adding 100% value To its members. In a Nutshell . The Business: creating a business community to facilitate the needs of small and medium sized enterprises (SMEs). The Opportunity: capitalizing on the fragmented and largely untapped market of SMEs.
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av100 Adding 100% value To its members.
In a Nutshell • The Business: creating a business community to facilitate the needs of small and medium sized enterprises (SMEs). • The Opportunity: capitalizing on the fragmented and largely untapped market of SMEs. • The Market: SMEs within selected industries. • The Concept: building an international Econet.
Business • Creating a business community to facilitate the needs of small and medium sized enterprises (SMEs). • Providing local support in a global market. • Support will be in the form of professional services providers (PSPs) who embrace the entrepreneurial spirit.
Opportunity • To capitalize on the fragmented and largely untapped market of SMEs. • SMEs know that in order to grow the business there is a need for expertise in other commercial aspects of the business. • The big management consultancies won’t provide the necessary detailed attention. • SMEs are looking for an all encompassing but tailor-made service on a local / international level.
Target Market • SMEs who fall into the following categories: • Post start up • Looking to expand into new markets • Within the following industries: • Internet & high technology • Media & leisure • Light manufacturing
Essentials to Growth • All SMEs need but cannot necessarily afford expertise in all commercial & professional areas. • This has to be “cost effective” & “user friendly” applied from a range of specialities. • With av100, SMEs can choose from a menu of applicable services. • av100 can put a complete package in place thus ensuring total peace of mind.
Service Offerings Marketing Consultancy Finance/ Investment Marketing/ Communications Accountancy av100 Media Legal Recruitment av100 Products Web design/ Consultancy
International Econet PSP PSP Partners SME SME SME PSP PSP Members SME SME PSP PSP
100% Added Values Experience Entrepreneurs Skills Intelligences Members Resource Partnership Professionals local global
3M’s = 100% • The objective of av100 is to provide a One Stop Shop for: • Management • Markets • Money (from the av100 partnerships) • At affordable rates • Seamlessly & • Without unnecessary interruption to the SMEs.
Relationship Management Members Account Manager Partners
100% Successful
Potential • Recent UK government “incentives” to encourage enterprise. • Risk minimisation through a “pre-selected” quality portfolio of SMEs. • Growth with the portfolio & individual SMEs. • Opportunity to offer services e.g. IPO work once the SME is of a certain “size”.
Business Models • A balanced portfolio (not just Internet) • Corporate finance • Trouble-shooting • Revenue sharing • Joint venture fees
Marketing Strategy • Accelerated kick-start through referral from partners. • Brand building activities: • Offline advertising • Promotional/event marketing • Offline/online public relations • Strategic co-operations with government agencies
Rewards • Through equity • Through charging for specific services • New business potential • The next Microsoft? • Second opinion service
In a Nutshell • The Business: creating a business community to facilitate the needs of small and medium sized enterprises (SMEs). • The Opportunity: capitalizing on the fragmented and largely untapped market of SMEs. • The Market: SMEs within selected industries. • The Concept: building an international Econet.
Work Process • SME registers and fill in elevator test. • Account manager (ACM) screens and evaluates potential of member. • ACM identifies member’s need and contacts respective partners to provide an initial consultation pro bono. • In second stage, partners are invited to bid for the work – in some cases against competition.
Characteristics of Partners • Chosen by their disciplines • Commitment to the members • Work capacity • Dedicated contact base • Entrepreneurial outlook • Expansion vision • Conforms to quality standards
Rewards to Partners • Opportunity to bid for new potentially international work. • Overseas exposure. • Work with other professionals. • Share in some of the equity upside. • Become a part of the av100 econet. • Potential to work with the next ebookers.com, First Direct or Emap.
Next Steps • Establishing next work of partners in the respective regions. • Securing finance. • Setting up account managers.