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Are you a novice or a professional?

Are you a novice or a professional?. Who believes this?. Public relations basically involves setting up a lot of “meet and greets”. A good PR campaign starts with a great press release. If you are a “good talker” then you’ll probably be a good PR professional.

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Are you a novice or a professional?

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  1. Are you a novice or a professional? Building neural pathways every day.

  2. Who believes this? • Public relations basically involves setting up a lot of “meet and greets”. • A good PR campaign starts with a great press release. • If you are a “good talker” then you’ll probably be a good PR professional. • Most organizational crises occur because of mismanagement. Building neural pathways every day.

  3. Who believes this? • If I can just get the publics to understand my point of view, they will agree with it. • Most PR problems come down to an issue of not having a big enough megaphone. • If you are really good at PR you should be able to get 95% of the people to agree with you. Building neural pathways every day.

  4. Who believes this? • Good PR professionals should be able to predict all the possible resistance points that their publics might bring up. • Getting a core message is the easy part of a PR campaign. • The reputation of almost any large organization is entirely in the hands of the media. Building neural pathways every day.

  5. Who believes this? • Getting your message out is easy part, getting the right message is the hard part. • PR is nice but it doesn’t really impact a company’s “bottom line” • If audience has an unarticulated but salient concern, it is best to avoid it. Building neural pathways every day.

  6. Who believes this? • In a persuasive situation, a well-crafted speech usually trumps a messy and contentious discussion. • When responding to a crisis most of your time should be spent on developing the answers to potential questions from the press and preparing press kits/related materials. • A crisis always results in damage to the organization. Building neural pathways every day.

  7. Who believes this? • Good brands almost always do a tremendous amount of advertising. • Effective PR professionals should primarily focus on their oral rather than written skills. • Effective PR is done primarily through rich channels. • PR is basically learning how to spin the news. Building neural pathways every day.

  8. Who believes this? • You can not control how people make sense of your message. • New technologies like the Internet fundamentally change how PR strategist think. • If the PR professional likes the message, then the audience will as well. • You can augment your credibility by carefully selecting messages for various audiences. • Really effective PR professionals can transfer meanings to their audiences Building neural pathways every day.

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