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The Complementary Power of Print and Video in Communication

In the debate between print and video, each medium has unique strengths and weaknesses. Print offers short message delivery times and limited visual space, appealing to established habits. In contrast, video allows for longer messages with multiple key messages and limitless visual space, engaging viewers emotionally. Research shows that we recall visual information better, emphasizing the importance of storytelling. Both print and video should be seen as complementary tools, each enhancing the effectiveness of communication in its own way.

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The Complementary Power of Print and Video in Communication

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  1. Printvs Video (OnlinevsOffline) Dana Ludviga 6 February 2013 TF-CPR, Utrecht

  2. Print (offline): - Shortmessagedeliverytime - Limitedvisualspace - Habbitsdiehard Video (online): - Longermessagedeliverytime - Multiplekeymessages - Tutorial - Unlimitedvisualspace - Current

  3. Noticed Understood Remembered

  4. Fact: wehavebetterrecallforvisualinformation

  5. Whatpeoplerememberisthestory

  6. Printconveysfacts Video conveysemotions

  7. Printand Video shouldcomplementeachother

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