Green Win Ltd. - Community Catalyst for the Green Deal

1. Green Win Ltd Getting Ready for the Green Deal Rob Veck & Peter Richardson Winchester Action on Climate Change (Registered Charity 1126993) (c) Rob Veck 2011

2. Agenda • Goal • To agree a framework for Communities to successfully operate in the Green Deal • DECC / Government Vision for communities. • GreenWin Vision for communities. • Seeding Community Enterprises • Access to funds • Grants • Scalability. • Making a living • Value proposition for GD business roles, CIC’s, Social Enterprises. • Training. • Avoid re-inventing the wheel. (c) Rob Veck 2011

3. What is Green Win Ltd ? • A Community Catalyst for the Green Deal • Social Enterprise • Contributes profits into community • Aims to:- • Providing Skills, New Jobs & Opportunities for local people & businesses. • Assist Community Groups & householders to reduce GHG emissions of their residencies & community properties. • Make it Happen - Facilitate connectivity between • Demand from communities and householders • Supply from Green Deal Players, Local Businesses, Local Authorities • Forming relationships with local businesses and trades. • Centre of Excellence for the Green Deal. • Support, Work With & Integrate:- • Local Businesses • Community Groups and Priority Areas. • Winchester City and Hampshire County Councils • Householders (c) Rob Veck 2011

4. GreenWin Value Proposition To communities • Support Community Groups to Upgrade Community Asset • Promote offer to local householders • Raising Capital: Shareholding in asset upgrade. • Share of FIT / RHI based on level of investment. • Offset own carbon emissions where similar upgrade not possible on own house. • Promotes support from community members. • Offer similar upgrade to householders at a discount • Economies of scale result in reduce cost of materials and installer overheads. • Reduces costs to householder AND community asset upgrade. (c) Rob Veck 2011

5. GreenWin Value Proposition To Businesses • Provide “Economies of Scale” Linkages to potentially large community customer base. • Reduced Marketing costs. • Raise awareness, interest & desire to act amongst local communities and householders • Lead Generation by GreenWin & Community Action Group. • Back-office Lead management by GreenWin. • Reference Management by GreenWin for future campaigns. • Support for Green Deal. • But Nothing is Free • Finders Fee for each lead. • Commission fee for actual installation. • Pays for GreenWin Hub. • Residue back to community. (c) Rob Veck 2011

6. WHAT: The Business Model (c) Rob Veck 2011

7. WHAT: The Business Model – GreenWin Role • GreenWin Principles • Local • Trusted • Focus on “the right thing” rather than profit • Grounded in delivery of energy efficiency work & building green skills in the local community. • Proactively “recruit” a community groups to upgrade a community asset. • Empower key leaders & influencers by presenting benefits, implementation options and community involvement. • Make it easy for communities to act (e.g. by deploying best practice from Local United) • Provide financial options, ROI. • Establish a Community Action Group. • Point of contacts for • Green Deal players to enable assessment, quotations. • Value Add services from GreenWin & Local Businesses • Interlock with Local Authorities • Focus on LA Housing Stock & deprived areas. (c) Rob Veck 2011

8. WHAT: The Business Model – GreenWin Role • Centre of Excellence for the Green Deal • Independent & Trustworthy Advice and support for Local Businesses, Householders, communities etc. • Provide a “Which Local” equivalent for Green Deal Players and Value add Businesses. • Support provision of new jobs by ultimately provide certified training. • Delivery of Services • GreenWin Contractors delivering Value Add Services • 3rd Party Companies delivering specialist services • Back office Support to Participants Reduce overhead of leads management, billing (c) Rob Veck 2011

9. WHAT: The Business Services • GreenWin Value Add • Whole House Assessment (GDA) • Whole House Design • Project Management • Loft Clearing • Simple Insulation eg pipes, water tanks • Config Smart Meters • Switching Energy Suppliers • Specialist Services • PV • Cavity Wall Insulation • Solar Hot Water • Solid Wall Insulation • Double Glazing • Renewable Heating (c) Rob Veck 2011

10. How: The Business Model – 3 Steps • Step 1 – Engage the Community • Raise awareness, interest and desire to act • Community Asset & Whole House Assessment • Step 2 – Detailed Plan • Step 3 – Implementation Plan for 1st stage (c) Rob Veck 2011

11. HOW: Step 1.1 – Generating Awareness • Outcome: • Asset Upgrade Defined. • Agreement with Community Leaders. • Campaign implemented. • Number of leads captured. (c) Rob Veck 2011

12. HOW: Step 1.2 – Whole House Assessment

13. HOW: Step 1.2 – Whole House Assessment • Outcome: • Established Baseline plan for household. • Identify possible better ROI /CO2 savings. • Householder decides on Action to proceed with. • Ideally include linkage to community upgrade plan. • RESULT: Stage 1 Action Plan. (c) Rob Veck 2011

14. HOW: Step 2 – Detailed Plan

15. HOW: Step 2 – Detailed Plan • Outcome: • Funding Identified • Support from GDA or GreenWin. • Customer chooses using list of GDP’s or others. • Simple upgrade: • Installer may provide logistics etc • Complex upgrade • Householder may require a project manager / GDA. • Implementation plan defined (c) Rob Veck 2011

16. HOW: Step 3 – Implementation • Outco

17. HOW: Step 3 – Implementation • Green Deal Advisor Role • If Complex, may project manage the implementation. • Outcome: • Measures installed. • Householder provides feedback to Greenwin. • GreenWin may inspect results of measures. (c) Rob Veck 2011

18. Bootstrapping The Hub – Seeding the Startup • A “GreenWin” Hub needs to establish:- • Network of Green Deal Players. • Linkages to Value Add Businesses. • Equipment. • Back office. • Marketing & initial running costs. • Needs to cover delay until Green Deal fully functioning in 2012. • Possible Sources of Seeding Money:- • Enterprise Investment Scheme • Requires External investment from interested parties. • LEADER funding • Considered to be high risk and advised to scale down pilot. • Others (c) Rob Veck 2011

19. GreenWin Revenue Stream • Value Add services • Cover loft clearance, energy switch, smart meter monitor installation etc. • Direct GreenWin subcontractors. • Specialist Services • Finders Fees for each generated lead. • Commission Fee from each GDI’s implementation. • Commission Fee from GDP loan. • Commission Fee from GDA. • Possible GreenWin employee is a GDA. (c) Rob Veck 2011

20. Other Points • Training • Avoid re-inventing the wheel: • Work via Local United ? (c) Rob Veck 2011

21. Next Steps • Lock down funding model. • Understand revenue stream • Is there a living for GDA’s & GreenWin ? • i.e. Commission from GD players ? • Needs a “Sales Rally” to promote Green Deal Value Proposition to businesses. • Who best to interlock with ?

22. What is the Green Deal ? • Property Assessment – ECO Plan & Payback Period • Green Deal Assessor (GDA) • Up-skilled Domestic Energy Advisor • Quantifies Savings on possible changes. • ECO Plan must meet “Golden Rule” • Loan Finance attached to the Property • Green Deal Provider (GDP) • Linked to Energy Companies • Checks ECO Plan meets “Golden Rule” • ECO Plan Implementation • Green Deal Installer (GDI) (c) Rob Veck 2011