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Explore the vulnerabilities faced by journalists in SEE region due to ownership issues, government interference, lack of trust, and financial pressures. Discuss the impact on democratic media role and public trust.
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Central regional conference of the SEE MediaObservatory “Media and journalism in South East Europe – Captured by particular interests or turning to serve the public?” Tirana, 12-13 June 2014
Session 5 • Journalists - Victims or constituents of structures and relations which obstruct democratic role of the media? • Presentationbyspeaker: Balazs Weyer, President, HungarianEditors Forum, Budapest
Public • The trusttowardsjournalism is athistoricallow (since 1990) • The expectationstowardsjournalismarelaw • Don’tbelieve the media • Seeitas a part of the establishment and the polarizedpoliticalfield • is itselfpolarized, disillusionedorignorant • won’tvalue the media • won’tpayforjournalism
Owners • Ownerswith a transparentmissiongraduallyreplacedbyoligarchs and otherownerswithshadymotivations • Can’tmakemuchmoneyany more sotheyusetosupportotherkinds of businesses • Ownership is growinglyintransparent (strawmen) • woulddo almost anythingforrevenues, more thanbefore • arevulnerablethemselves • haveshorttermsurvivalstrategies
Advertisers • Arevulnerablethemselves • Follow the government’sadvertisingpatterns • Seekgoodtermswith the government • Want the chinesewallbetweenadvertising and editorialcontentbeendemolished • Increasinglyspendonnon-journalisticmedia, likeFacebook, Google, events, etc. • wouldtakeadvantage of media’svulnerability
Government/regulator • Makeslawstomakemedia more vulnerablebothlegally and financially • Becomes an ever more importantadvertiser • distinguishesbetweenfriendly and non-friendly (meaningindependentandreallynon-friendly) media • Managespublicmediaasown • Putspressureonindependent and non-friendlymediatowithholdstories • Usesadvertisingagencies and middlementosendmessagestonewsrooms
Don’tbelieveinthemselves, aren’tproudto be one • Areincreasinglypolarized • Valueopinion over facts, personalityovermediabrands, speedoveraccuracy • Don’torganizethemselves, no unions, nosolidarity • Lackjobsecurity • Don’ttrustanyone, includingeachother • Don’tfindtheirjobrewarding • Don’thave a longtermvision(defensivestrategies) • Areunderallkinds of pressure • Journalists