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Public Relations Theory and Practice Assignment
The Public in this BP case were the customers, contractors, employees, stakeholders of BP, the employees who died and the dependent family members, congressmen , USA Government, insurance companies, shipping lines, equity markets, shipping lines, oil industry, environmentalist, fisher folk, the marine ecosystem who were affected by the onset of the tragedy.
Both the incidents had caused inconvenience to the internal and external publics. To prioritise the segments that were affected by the BP case are the internal part of the BP company and the one’s in the immediate external periphery which would include the frontline employees, deceased employees and the dependent family members, fishing community, ecosystem around the accident place., financial institutes, media, administration officials, top project management, action groups, business associates, stakeholders, local and federal government, coastline that is affected, customers and general public.
A Leader is known by the qualities he possess and the words he uses to keep his team motivated and the most important thing is that he is able to keep the trust that his team members have on him. Any adverse situation whether it is due to the natural conditions or human fault one has to deal with it in a composed and strategic management. The real test of a leader is at the time of crisis.
Corporate image is the mental picture that is created about the company depending on the insight that an individual has about the company. Corporate reputation is the public picture about the company defining its abilities and qualities. The corporate image of the company might be good but the reputation could be bad among the public. According to public relations by conscious efforts like using mass media, social media good corporate image can be created and a summation of these images helps in creation of the corporate reputation.(balmer &greyer,2003).
the deep water explosion was a segregation of mistakes that had been done much before the fatal day. The PR personnel should have handled the situation in a better and they should have been cautious about the information that was being made available to the media as well as the others, the warnings that were given to them was being overheard, the blame game was being played and faulty blow-out preventer. Their main era of concern was profit and cost cutting was their concern therefore they overlooked the prediction of explosion and did not even take any precautionary measures.
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