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Crowdsourcing within mixed communities

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Crowdsourcing within mixed communities

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  1. When you’re in search of game-changing innovations, it’s smart to tap the variety of perspectives in your crowd. Imagine a sports media company combining two groups of its brand loyalists representing wildly different age ranges. Then imagine a luxury car brand merging communities with a high-end hotel chain. In both cases, the communities have enough in common to facilitate discussion and community but the diversity of perspective offers brands the prospect of unexpected insights.

  2. Crowdsourcing within mixed communities When you’re in search of game-changing innovations, it’s smart to tap the variety of perspectives in your crowd. Imagine a sports media company combining two groups of its brand loyalists representing wildly different age ranges. Then imagine a luxury car brand merging communities with a high-end hotel chain. In both cases, the communities have enough in common to facilitate discussion and community but the diversity of perspective offers brands the prospect of unexpected insights.

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