Mobile Opportunities Preliminary results from Peru - PowerPoint PPT Presentation

mobile opportunities preliminary results from peru n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Mobile Opportunities Preliminary results from Peru PowerPoint Presentation
Download Presentation
Mobile Opportunities Preliminary results from Peru

play fullscreen
1 / 39
Mobile Opportunities Preliminary results from Peru
63 Views
Download Presentation
kael
Download Presentation

Mobile Opportunities Preliminary results from Peru

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Mobile OpportunitiesPreliminary results from Peru Roxana Barrantes IEP Instituto de Estudios Peruanos

  2. Table of contents • D and E SEC Groups: our sample and ENAHO. • Characteristics of selected locations • Users and Non - users • Users • Non users • Concluding remarks IEPInstituto de Estudios Peruanos

  3. 1. D and E SEC Groups: our sample and ENAHO

  4. 1. D and E SEC: Peru vs Sample IEPInstituto de Estudios Peruanos

  5. D and S socioeconomic groups, according to SISFOH. Urban poor Three cities: Trujillo Puno-Juliaca Metropolitan Lima 1200 surveys Randomly selected households Randomly selected individuals within the household. Sample

  6. 1. D and E SEC: Peru vs Sample IEPInstituto de Estudios Peruanos

  7. 1. D and E SEC: Peru vs Sample IEPInstituto de Estudios Peruanos

  8. 2. Characteristics of selected locations

  9. Population in selected locations • Trujillo – La Libertad • Pop. 765 171 • Puno – Juliaca • Pop. 441 382 • Lima • 6 954 583 IEPInstituto de Estudios Peruanos

  10. Peru and selected locations IEPInstituto de Estudios Peruanos

  11. Urban poor in Peru 100% = total of urban poor households of Peru IEPInstituto de Estudios Peruanos

  12. Description of telecom indicators Source: OSIPTEL

  13. 3. Users and Non - users

  14. During the past three months have you used a mobile phone to make or receive calls? IEPInstituto de Estudios Peruanos

  15. Gender IEPInstituto de Estudios Peruanos

  16. Age Users Non-users IEPInstituto de Estudios Peruanos

  17. Education IEPInstituto de Estudios Peruanos

  18. Family members IEPInstituto de Estudios Peruanos

  19. Literacy IEPInstituto de Estudios Peruanos

  20. 4. Users IEPInstituto de Estudios Peruanos

  21. Reasons for calling IEPInstituto de Estudios Peruanos

  22. Higher impact perceived by Independent workers IEPInstituto de Estudios Peruanos

  23. Higher impact perceived by Independent workers IEPInstituto de Estudios Peruanos

  24. Higher impact perceived by Independent workers IEPInstituto de Estudios Peruanos

  25. Pre paid dominates among mobile subscribers IEPInstituto de Estudios Peruanos

  26. Reasons to choose Pre paid IEPInstituto de Estudios Peruanos

  27. Recharge card value 20 said they had not recharged yet IEPInstituto de Estudios Peruanos

  28. Low affordability IEPInstituto de Estudios Peruanos

  29. Strategies to minimize cost IEPInstituto de Estudios Peruanos

  30. Gross elasticities: Price IEPInstituto de Estudios Peruanos

  31. Gross elasticities: Income IEPInstituto de Estudios Peruanos

  32. Do you have a fixed phone line at home?

  33. 5. Non users IEPInstituto de Estudios Peruanos

  34. Reasons IEPInstituto de Estudios Peruanos

  35. Plans to adquire • 151 out of 494 non users 91.4% of them plans to buy a prepaid mobile phone IEPInstituto de Estudios Peruanos

  36. Affordability • In Peru, the monthly payment to subscribe to a post paid mobile phone currently costs about 38 soles (USD 12). Can you afford to pay this amount? IEPInstituto de Estudios Peruanos

  37. 6. Concluding remarks

  38. Final comments • Mobile phone use is higher than mobile phone subscription. • Important potential market! • Sharing is not widespread. • Mobile users are, on average, more educated, younger and share household with more members than non users.

  39. Final comments • Affordability is an issue. • 20 soles seems to be “the magic number”. • Pre paid dominates • Even perceived as less expensive! More homework to be done in order to present further analysis and policy recommendations!