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Social Media for Absolute Beginners
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  1. Social Media for Absolute Beginners Presenter: Cindy Leonard Bayer Center for Nonprofit Management at Robert Morris University

  2. What’s on Tap? • Exercise: Analog Social Networking (9 – 9:10 am) • Defining social media & Why we should care (9:10 – 9:40 am) • Social media terminology (9:40 – 10 am) • Types of social media tools (10 – 10:30 am) • BREAK (10:30 – 10:45 am) • Overview of most popular social media tools (10:45 am – noon) • LUNCH (Noon – 1 pm) • Overview of most popular tools continued (1 – 2:30 pm) • BREAK (2:30 – 2:45 pm) • Social media planning & strategy considerations (2:45 – 3:15 pm) • General Q&A / Sandbox Time (3:15 – 4 pm)

  3. Defining Social Media

  4. Why We Should Care

  5. Expand Network of Contacts Promote Action Quick Feedback to Constituents Consolidate or Formalize Networks Strengthen Relationships

  6. Social Media Terminology

  7. Authenticity Networks Communities & Community Building Content Links Online Presence Profile Comments Tags (Bookmarking) Culture Collaboration Friends Groups Widgets

  8. Types of Social Media Tools

  9. Most Popular Social Media Tools

  10. Social Networking • Facebook: http://www.facebook.com • LinkedIn: http://www.linkedin.com • Wikis:http://www.wikispaces.com • Podcasting • Hosting: http://www.podbean.com/ • Recording: http://audacity.sourceforge.net/ • Photo and video sharing • Flickr (photos): http://www.flickr.com • YouTube (video): http://www.youtube.com

  11. Twitter:http://www.twitter.com • Blogging • Wordpress: http://www.wordpress.org • RSS feeds • Feedburner: http://www.feedburner.com • Social bookmarking • Delicious: http://www.delicious.com

  12. The Pittsburgh Zoo http://www.pittsburghzoo.org/ (blogging, Facebook, RSS feed, Flickr, Twitter, YouTube) Pittsburgh Social Venture Partners http://www.psvp.org (blogging, Facebook, LinkedIn, Twitter, YouTube) LOGOS Ministry http://www.thelogosministry.org/ (Facebook Groups, Yahoo Groups, Blogging, Podcasts, Mobile Apps, YouTube)

  13. Planning & Strategy

  14. Small Steps

  15. The “If you build it, they won’t come…” Issue

  16. The WAVE Model The 3 W Questions FindingYourAudience Use Versatile Tools Engage Your Audience You will be creating waves for your organisation. Waves that will help you reach your goals, by identifying them, finding your audience, selecting the tools you will start using, and engaging with your audience. From a presentation by Arjan Tupan of Capgemini Consulting for Convio 30

  17. Common Themes

  18. Who job is it, anyway?

  19. Assessing Organizational Readiness

  20. What about ROI? How do I know if my efforts are worth it?

  21. Open Q & A