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Joanne Bradford Demand Media

Embracing The Data Layer. Joanne Bradford Demand Media. “It's a simple rule of any market. The more information that is created, the more the value is reduced.”. CONTENT = COMMODITY. DATA + CONTENT = VALUE. EXPERTISE = OPPORTUNITY. WHAT IS THE DATA LAYER FOR … WRITERS?.

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Joanne Bradford Demand Media

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  1. Embracing The Data Layer • Joanne Bradford • Demand Media

  2. “It's a simple rule of any market. The more information that is created, the more the value is reduced.”

  3. CONTENT = COMMODITY

  4. DATA + CONTENT = VALUE

  5. EXPERTISE = OPPORTUNITY

  6. WHAT IS THE DATA LAYER FOR …WRITERS? Specialization and expertise Social media engagement Standardized credibility

  7. WHAT IS THE DATA LAYER FOR …PUBLISHERS? Provide a platform Promote top performers Monitor and measure

  8. WHAT IS THE DATA LAYER FOR …SYNDICATORS? Identify patterns Generate recommendations Eliminate friction

  9. Embracing The Data Layer • Joanne Bradford • Demand Media

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