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Wednesday 8 May 2013 The Compleat Angler, Marlow ABDO Board and staff meeting

Wednesday 8 May 2013 The Compleat Angler, Marlow ABDO Board and staff meeting New website developments Michael R Potter FBDO Head of Marketing and Communications. New website developments Background. ABDO has had a website (www.abdo.org.uk) since the late 1990s

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Wednesday 8 May 2013 The Compleat Angler, Marlow ABDO Board and staff meeting

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  1. Wednesday 8 May 2013 The Compleat Angler, Marlow ABDO Board and staff meeting New website developments Michael R Potter FBDO Head of Marketing and Communications

  2. New website developmentsBackground • ABDO has had a website (www.abdo.org.uk) since the late 1990s • It last received a design update in 2008, but this utilised work already in progress prior to the Association adopting clearly defined brand and corporate guidelines • Although the 2008 update was an improvement on what existed before, in design terms, it was no more than a superficial ‘face lift’ • The existing site now looks ‘tired’ and a completely new ‘look and feel’ is needed • Technology has also changed, hence a completely new site needed to be developed using the latest platforms

  3. New website developmentsDesign aims • The new website design must be truly representative of a professional association • It must be: • Aesthetically appealing • Easy to use and navigate and without gimmicks • Sophisticated • The design should be corporate complaint, fit with and enhance the Association’s corporate guidelines, ie be: • Dynamic • Easy to navigate and access information – ie ‘in just one or two clicks’ • Innovative • Interesting • Inviting and appealing at a glance • Make good use of innovation, new technology and graphics • Representative

  4. New website developmentsDesign aims • The new ABDO website design must reflect the Association’s brand values: • Competence • Consistency • Efficiency • Forward-looking • Honesty • Integrity • Professionalism • Reliability • Trust

  5. New website developmentsFunctionality • Functionally, the existing site works well , so the new website retains all of the proven functionality of the existing website eg: • Bulletin boards • CET • Dispensing Optics • Interface with the membership database • Online bookings • Online payments • etc… • As with the existing site, there is a separate ‘members only’ area • The existing website uses a ‘WAM’ (Web Access Module) interface to access the ABDO database, the new site also incorporates this, but this does significantly restrict the design possibilities • The new site provides greater security from viral attack • Better analysis of site visits will also be available ie Google Analytics • ABDO will now have greater control over content management

  6. New website developmentsSo what’s new? • The new website has been ‘built from scratch’, so it is completely new • The site features: • A ‘Search’ facility • A ‘Sitemap’ • A ‘Library’ • A ‘Locations’ section, featuring Google maps • A new ‘Forums’ section • A ‘Gallery’ section, that presents event pictures in an attractive way • The ‘Home’ page acts a ‘dashboard’ so that navigation is easy and information can be quickly access • The ‘Home’page: • is ‘News’ and ‘Events’ driven • features animation and graphical ‘adverts’ that can be used to highlight important topics and information • And has the new website has much more… …so let’s have a look at it!

  7. New website developmentsFinal build-up to the launch • After this meeting you will be sent a link so that you can look at the site in your own time • Please let us have any feedback within the next week • Heads of department need to provide any additional content or content amendments to MRP/NH, by email, by midday on Friday 17 May • Subject to any outstanding issues we could look to go live around 25/27-ish of May • But please remember there are still some outstanding development issues to be completed eg online booking

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