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NAVICPmart Program Review

NAVICPmart Program Review. User Base Marketing Summary Website Traffic Product Review Training & Support Business Summary Upcoming. User Base Activity Campaigns Began October 2001 37,801 Current Registered Users 3,000+ Added per Month 4,300 Qualified GPETE Purchasers

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NAVICPmart Program Review

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  1. NAVICPmartProgram Review

  2. User Base • Marketing Summary • Website Traffic • Product Review • Training & Support • Business Summary • Upcoming

  3. User Base Activity • Campaigns Began October 2001 • 37,801 Current Registered Users • 3,000+ Added per Month • 4,300 Qualified GPETE Purchasers • 500 Added per Month

  4. Top Registered User Groups

  5. Marketing Activities • 4 Major Trade Shows • 8 Base Visits • 15 Direct Mail Campaigns • Online Catalog Requests • Monthly User Newsletter (Opt In Only)

  6. Website Activity • 20,000 Monthly Visitors • 200,000 Monthly Page Views • 14 Pages Viewed Per Unique Visitor • Top Pages Include • Archive Specs • Training Data • “Best Value” Comparisons • Catalog

  7. Top Visitors (By Server)

  8. Most Active Organizations

  9. Top Search Keywords

  10. Product Review • 89 NAVICP Products • 33 Categories • 29 Manufacturers • New Category Additions • Pressure Calibration • Network Test

  11. New Training & Support Page

  12. Training & Support • NSN/SCAT Cross Reference • Training Notes, Courses • Model Precedence/Supercedence Tables • Obsolete Products Support (Parts/Assemblies) • Commercial User/Service Manuals

  13. NSN Lookup

  14. SCAT Lookup 4314

  15. Model Lookup Agilent 34401A

  16. Description Lookup Oscilloscope

  17. Training Notes Fluke 199C/AN

  18. Manual Search Fluke

  19. Manual Search Fluke 8500A

  20. Business Summary • Ordering Method • 53% Purchase/Credit Card • 44% Purchase/Project Order • 3% MILSTRIP • Customer Breakdown • 60% Military • 40% Government

  21. Upcoming Events • GSA Contract for all Non-NAVICP Products • Replacement Parts/Assemblies • Integration with DoD EMALL • Integration with NAVSUP OneTouch System • Online Calibration Procedures • Reconditioned Products Initiative • Life Cycle Support for ATE

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