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July 28 th , 2012. Talking to Robots. Josepha Haden @josephahaden www.HadenInteractive.com. Why SEO Copywriting?. People have to be able to find you before they can visit your site. 1. Make yourself findable. 2. Step I: Keywords. Identify your best keywords. Use them regularly.

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July 28th, 2012

Talking to Robots

Josepha Haden



Why SEO Copywriting?

People have to be able to find you before they can visit your site


Step I: Keywords

Identify your best keywords.

Use them regularly.

Keep it natural!


Tools to help identify keywords

Google Adwords Keyword Suggestion Tool

Google Insights for Search

Google Analytics


Step II: Personas

Who is your customer?

Who else?


Tools to identify your customers

Your own knowledge of your target market.

Your web analytics (map, browsers, networks, keywords, patterns of visits).

Social media, surveys, other engagement efforts.


Step III: The Right Writing

Use your top keywords in ways that are natural to your customer.

Insist on flawless grammar, spelling, and punctuation.

Use active, succinct, compelling language.


Test, test, test… and tweak

Watch for seasonal and gradual changes in your best keywords.

Watch for new populations you can reach with new or adjusted copy.

Respond to changes and discoveries.