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Strengths Established Brand Awareness Existing Distribution Existing Customer Base Solid Social Media Presence Websi

PR* Bar ONLINE. SWOT ANALYSIS. Weaknesses Lack of Follow Thru Difficult to Find Product Online. Lack of Marketing Channel | Cross Channel Support Relevant and New Content Reliability of Data. Strengths Established Brand Awareness Existing Distribution Existing Customer Base

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Strengths Established Brand Awareness Existing Distribution Existing Customer Base Solid Social Media Presence Websi

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  1. PR*Bar ONLINE SWOT ANALYSIS • Weaknesses • Lack of Follow Thru • Difficult to Find Product Online. • Lack of Marketing Channel | Cross Channel Support • Relevant and New Content • Reliability of Data • Strengths • Established Brand Awareness • Existing Distribution • Existing Customer Base • Solid Social Media Presence • Website Clean and simple S W • Opportunities • Mobile Platform • New Marketing Channels • Pinterests New business Platform • Extending Credit Via PayPal • Referral Progam | Rewards Program | VIP • Cross Selling • Threats • Customer Choice (Price) • New Entrants • Competitiors have superior access to distribution channles • Relationships with vendors,suppliers, distributors and manufacutures have been tanted T O

  2. SWOT ANALYSIS PR*Bar Online Marketing Strategie 2013 SWOT Summary • Our Customer Base is Strong it Needs some follow thru • Leverage technology to propel PR*Bars Market share nationaly as well as globallly • When the Online Marketing channles gain speed we need to make sure were able to fufill orders in a timley mistake free process • Utilzation of PayPals new Bill Me Later, Extending credit to our wholsesale partners, it also extends credit to our online customers • Content Marketing is Key to growing our online community, provideing relevant information as proven to be highly affective ways to sustian cusstomers thus maximizing profits W S O T

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