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Module 7. Alysha Zimmerman. Introduction. Comparables. Growth Rate. Two different growth rates 2013-2016 – 1.2% 2017-2019 – 2% Growth Rate increases from 1.2% to 2% industry as a whole is projected to grow only 1%

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Module 7

Module 7

Alysha Zimmerman




Growth rate
Growth Rate

  • Two different growth rates

    • 2013-2016 – 1.2%

    • 2017-2019 – 2%

  • Growth Rate increases from 1.2% to 2%

    • industry as a whole is projected to grow only 1%

    • the industry giants should eventually recover from this change in consumer preference

Change in Consumer Preference





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