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Industry Research:

Industry Research:. Comparing contrasting content for different desired audiences. Example 1: IGN Entertainment. Introduction is central feature on the profile 1 st paragraph: company description 2 nd paragraph: emphasis on size and success

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Industry Research:

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  1. Industry Research: Comparing contrasting content for different desired audiences

  2. Example 1: IGN Entertainment • Introduction is central feature on the profile • 1st paragraph: company description • 2nd paragraph: emphasis on size and success • Company information ordered by decreasing importance • Seeks to impress, rather than attract employment

  3. Further down the page: updated employee information • Quick links to individual employee pages • Allows specific profiles to be accessed selectively • Only displays essential information (name, title, past title) • Uniform layout; neat and “clean” presentation – more professional image

  4. Emphasis on main occupation despite multiple jobs • Repetition of working for IGN – highlighted amongst other organisations • Gives an idea as to professional priorities • Clear, concise summary with enthusiastic lexis and educated use of punctuation • Sells herself as a motivated individual without being over specific • Short description of specialities to attract the right audience

  5. Example 2: Epic Games • Job title at the top; large emphasis on current position and company • Past shows evidence of promotion within the company; impressive to potential employers • All jobs are related to the specialist field of game artist

  6. Concise summary aiming to impress; clear layout for easy navigation • Listings ordered by decreasing public familiarity • Evidence of work with multiple consoles and game types • Everything geared towards impressing viewers • Broad descriptions of specialities – flexible to work in many areas of a company

  7. Content Comparison Style of the LinkedIn website only allows differences in profiles by content due to limited ability to customise aesthetics • Mainly advertises an impressive company; expressing size and success • Less based on attracting employment; profile focussed on informative purposes • Allows quick navigation to employee pages where the focus changes to attracting potential employers • Conciseness, selectiveness and order of information is key • Profile of Lead Artist advertises the individual as opposed to a company • Lists employment history to display impressive skillsets to attract future employers • No unnecessary personal description; all information based around specialist areas • Conciseness, selectiveness and order of information is key

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