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Community Fisheries Revitalization Program

Community Fisheries Revitalization Program. Small Lakes Committee Meeting November 22, 2007 University of British Columbia. Background. FFSBC Board approved funding for 2 year pilot project Focus on major urban areas of Greater Vancouver and Southern Vancouver Island

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Community Fisheries Revitalization Program

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  1. Community Fisheries Revitalization Program Small Lakes Committee Meeting November 22, 2007 University of British Columbia

  2. Background • FFSBC Board approved funding for 2 year pilot project • Focus on major urban areas of Greater Vancouver and Southern Vancouver Island • Tactic #2 of Ten-Year Market Development Plan for Sport Fishing • create more accessible fishing locations and/or enhance existing locations near urban areas • Priority target groups: lapsed, occasional, and youth (ages 2 to 18) anglers

  3. Why Urban Communities? • Address Two Major Issues: • increasingly urbanized population • shortage of time • Focus on • lakes you can ride a bike to • lakes with good shore or pier fishing

  4. Outputs and Outcomes • Outputs • Test various stocking strategies • Market selected opportunities • Assessment – identify types of fishing opportunities required to increase participation • Outcomes • Increase in angling effort • Increase in new, lapsed & occasional anglers • 30% increase in licence sales

  5. Pilot Lakes • Location • Current stocking • Current fishing effort • Existing facilities (shore or pier fishing) • Current marketing • Interest of municipal partners

  6. Pilot Lakes – Greater Victoria Area

  7. Pilot Lakes – Greater Vancouver Area

  8. Test Stocking Strategies • Ensure the fish product is available • Identified pilot lakes for additional stocking • FVTH & VITH producing additional fish • Increase total numbers stocked and frequency of releases • Alternative stocking experiment • NEXT STEP – develop stocking release plan for 2008

  9. Test Stocking Strategies- Lafarge Lake Experiment - • Transferred approximately 350 Blackwater RB from Frisken Lk to Lafarge Lk • Press release picked up by 2 local papers (Coquitlam NOW & Tri-City News) • Test effectiveness of: • providing additional fish • moving fish from a winterkill lake

  10. Test Stocking Strategies- Lafarge Lake Experiment - • Angler survey October 9 - 28 • Encouraged by angling participation • 19 anglers on lake first weekend post-press • Final catch and survey statistics still being analyzed • Anglers not traveling far • Anglers aware of stocking program • Local media is effective • Licence compliance was high • Stay tuned for results of analysis

  11. Market Opportunities • Marketing plan for 2008 • Targeted media campaign • Co-ordinate with L2F • Signs – information and ethics • Website – pilot lakes + • NEXT STEPS – fit community fisheries marketing into broader provincial marketing plan

  12. Assessment • Assessment plan for 2008 • effort & angler survey • Identify “best bang for buck” • Final report for 2009 • Recommendations • Broader Implementation Plan

  13. Questions?

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