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Insights on Financial Benefits and Challenges in Mailing Industry Focus Group - February 2014

This review highlights the key discussions from a focus group on the U.S. mailing industry's financial dynamics. Participants expressed concerns over lost momentum and dissatisfaction with discounts following policy changes. Key benefits identified included educational resources and financial incentives from Full Service IMB, while challenges revolved around complex data management and the burden on smaller publishers. The review outlines significant issues like the delegation of ownership, unique barcodes, and the ongoing complexity faced by mail service providers in adapting to new regulations.

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Insights on Financial Benefits and Challenges in Mailing Industry Focus Group - February 2014

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  1. IMB User’s Review Capital Metro Area Mailing Industry Focus Group February 19, 2014 Frank Lynn

  2. My role – Mail Service Provider Three areas for comments Financial Benefits Challenges

  3. Financial • Loss of momentum and interest since January policy change • Mail owners are unimpressed with financial discounts • Mail owners will not pay for support and expanding complexity. • Some mail owners are unable to invest to leverage the flow of data returned from USPS systems

  4. Full Service IMB Benefits • Administration – Gateway registration and extensive training resources. Ease of use for communication. • Financial discount for qualifying mail • Free electronic address change service information • Eliminate permit fees • Mail movement visibility and mailer’s scorecard • Qualification for supplemental programs • 2014 promotions • Mail Anywhere • ABRN tool • eInduction • Seamless acceptance

  5. Full Service IMB Challenges • Process management – BY / FOR assignments. • Complexity of report data – interpretation • Value and relevance to smaller publishers or marketers • Delegation of ownership to MSPs • STID assignments • Unique barcodes ( 45 day ) • Uniqueness across all MIDS and FS IMB mailings • Policy choices on MID assignment and data flow • How will MSPs be compensated to recover costs • Software upgrades • Usage of 3rd party data management firms • Risk recovery for lost discounts – July penalties • Remediation costs for edoc issues with USPS • Keeping up with continuing change / complexity

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