International Business Resources for Strategic Growth

1. Business Resources for International ManagementMGT 420 Kate Randall Haley Librarian, Business & Economics University of Massachusetts Dartmouth Claire T. Carney Library

2. Key Points of Contact • Business & Economics Librarian • Kate Randall Haley • KRandall@UMassD.edu • 2nd floor library, ext. 8670 • UMass Dartmouth Library Reference Desk • 2nd floor library, ext. 8678 • Reference@UMassD.edu • Live Chat service

3. Business Research: Management Strategic Plans • Country Analysis • Industry Analysis • Company Analysis • Customer Analysis • Data Collection

4. Management Planning • The 86% solution: how to succeed in the biggest market opportunity of the next 50 years / Vijay Mahajan and Kamini Banga with Robert Gunther • HF 1416.6 .D 44 .M34 2006 ( Browsing Collection) • Growing your business globally / Robert A. Taft • HD62.4 .T33 2005 • Winning in Asia: Strategies for competing in the new millenium / Peter J. Williamson • HD2906 . W 55 2004 ( Browsing Collection)

5. Business Information • Develop a strategic management project using the process of environmental scanning. • Library secondary resources are critical to this process. Library resources are a combination of electronic and print materials. The “E” library is available 24 hours a day.

6. Business Information • Consider your assigned country • Assess state of economic development • Trade sectors, best prospects, risk • Locate financial and market information • Analyze consumer behavior & trends • Identify companies operating there • Develop entry strategies based on scan

7. UMD Library Resources • Library Course and Subject Guides: • Finding Business Information in the Library • International Business Resources • WWW Resources for Business & Industry

8. UMD Library Resources • Choose a country from those provided • CIA World FactBook • Current statistical, background information • U.S. Foreign & Commercial Service Country Commercial Guides • How to do business in any country • Most useful in identifying entry strategies and market opportunities

9. UMD Library Resources • Choose a country continued • Library of Congress Country Studies • Deep, historical background information • US Department of State Background Notes • Political and economic risk assessment

10. UMD Library Resources • CIA World FactBook

11. UMD Library Resources • Country Commercial Guides • Select “Country Commercial Guide” in the Report Type field, then choose your country in the Country field; Ch. 4 “Leading Sectors” gives best prospects by industry

12. UMD Library Resources • Library of Congress Country Studies

13. UMD Library Resources • US Department of State Background Notes

14. UMD Library Resources • Identify technological, political-legal, economic, social-cultural and competitive environments using the following resources • Search first by country, then by industry area or other specific subject terms, such as consumer behavior, a particular product line or industry area

15. UMD Library Resources • ProQuest Direct • Click on “select multiple databases” to search them all at once or select each individually; search by country in the “location” field • ABI/Inform Global • Wall Street Journal • Asian Wall Street Journal • Wall Street Journal Europe Look for EIU Viewswire reports under the Reference/Reports tab

16. UMD Library Resources • RDS Business Reference Suite • Click on “Search all databases” to search all three simultaneously • Business & Industry Database • Business & Management Practices • TableBase [annually aggregated data arranged by multiple categories: industry, marketing activity, consumer, expenditure, etc.]

17. UMD Library Resources • Industry overviews: from Library databases • Mergent Online Industry Reports are arranged by industry and geographic location: North America, Asia Pacific and Europe • ISI Emerging Markets contains detailed country data (macroeconomic, industry, financial, company, etc.) on most developing countries; use it to identify potential partner or customer companies by industry area

18. UMD Library Resources Mergent Industry Reports; also Country Profiles

19. UMD Library Resources ISI Emerging Markets

20. UMD Library Resources • Industry overviews: Library databases Update the information from ISI and Mergent with current articles from the ABI/Inform Global database and The Wall Street Journal family; from the RDS family of databases: Business & Industry, Business & Management Practices, and TableBase. Use the geographic search fields in conjunction with your chosen industry area.

21. UMD Library Resources

22. UMD Library Resources

23. UMD Library Resources • Company analysis • Use ISI Emerging Markets, ABI/Inform Global and the RDS family of databases to identify specific companies by name that are operating in your chosen country

24. UMD Library Resources • Use Chapter 4, Leading Sectors for US Export and Investment in any Country Commercial Guide to identify promising industry areas, such as automotive components or information technology. • ISI Emerging Markets allows you to search for companies by sector or industry within a country, and retrieve a profile of matching firms.

25. UMD Library Resources • ABI/Inform Global and RDS Business & Industry and Business & Management Practices allow searching by location (country) and industry area or NAICS codes to identify specific companies by name. • Results will be most useful to you in determining the key companies you may consider as potential partners, customers and/or competitors.

26. UMD Library Resources Company analysis: ISI Emerging Markets, searching within China by company in the automotive industry sector

27. UMD Library Resources Company analysis: ABI/Inform Global, using country and industry area

28. UMD Library Resources Company analysis: RDS family, using country, industry area and SIC code in B&I

29. UMD Library Resources • Use print and online Library resources to examine the characteristics of your potential customers. • International Marketing Data and Statistics REF HA42 .I56 • Breaking into the trade game: a small business guide (US govt. online document) Breaking into the Trade Game

30. UMD Library Resources • Use ISI Emerging Markets, ABI/Inform Global and the RDS databases to assess consumer behavior, trends and market influences within developing countries. Both B2B and B2C trends may be available. • ISI Emerging Markets • ABI/Inform Global • Business & Industry and Business & Management Practices and TableBase

31. UMD Library Resources • Financial analysis • Public company data is readily available, both U.S. and internationally, if your competitors or partners are publicly held. • Mergent Online • 10K and full annual report data on US companies • 17,000 public-equivalent companies • Country profiles, including stock exchanges $

32. UMD Library Resources Financial analysis: Mergent Online. Search by country or by index.

33. More information • Questions?? • Kate Randall Haley is available at Krandall@UMassD.edu and by telephone x8670, office on second floor of the Claire T. Carney Library • Call or stop by the Reference Desk x8678 for assistance from other librarians