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Strategies ↑ for ↑ growth

Strategies ↑ for ↑ growth . WHAT NEXT ??? HENCE , GROWTH !. SALES PROFILE ETC. TIME ( YRS.). ‘ INTENSIVE GROWTH ‘. ‘ INTEGRATIVE GROWTH ‘. ‘ DIVERSIFICATION GROWTH ‘. T H U S. DIVERSIFICATION. INTEGRATIVE. INTENSIVE.

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Strategies ↑ for ↑ growth

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  1. Strategies↑ for ↑ growth

  2. WHAT NEXT ??? HENCE , GROWTH ! SALES PROFILE ETC. TIME ( YRS.)

  3. ‘ INTENSIVE GROWTH ‘

  4. ‘ INTEGRATIVE GROWTH ‘

  5. ‘ DIVERSIFICATION GROWTH ‘

  6. T H U S DIVERSIFICATION INTEGRATIVE INTENSIVE

  7. INTENSIVE GROWTH Opportunities in current product market `

  8. 2. P R O D U C T WHAT NEXT ??? HENCE ‘ MARKET PENETRATION ‘ BUT HOW ??? M A R K E T

  9. Stimulate customers to increase present rate of usage INTENSIVE GROWTH Increase unit of purchase Increase rate of product development or obsolescence Suggest new uses of the product Offer price incentives for increased use Attract competitors customers MARKET PENETRATION STRATEGY Improving brand differentiation Stepping up promotion Attract non – users

  10. P R O D U C T NEXT ??? ‘MARKET DEVELOPMENT STRATEGY ‘ M A R K ET NEW MARKETS

  11. INTENSIVE GROWTH Open additional geographic markets Regional National International expansion MARKET DEVELOPMENT STRATEGY Attract other markets Developing suitable product versions Entering other channel of distribution Advertise in other media

  12. P R O D U C T NEXT ??? ‘ PRODUCT DEVELOPMENT STRATEGY ‘ MARKET NEW PRODUCTS

  13. INTENSIVE GROWTH New product strategies Create different quality versions Develop additional models and sizes PRODUCT DEVELOPMENT STRATEGY

  14. INTEGRATIVE GROWTH Opportunities in other parts of core business systems i.e. company and competitors , suppliers and customers

  15. S U P P L I E R S C O M P A N Y C U S T O M E R S C O M P E T I T O R S

  16. INTENSIVE GROWTH Strategy is applicable if : Basic industry has strong growth future Company can increase profitability , efficiency or control by moving > Backward > Forward or > Horizontal ……………… THUS

  17. INTENSIVE GROWTH Backward integration strategy Forward integration strategy Horizontal integration strategy

  18. INTEGRATIVE GROWTH BACKWARD INTEGRATION STRATEGY Company seeks ownership or increased control of its supply systems …………

  19. INTEGRATIVE GROWTH FORWARD INTEGRATION STRATEGY Company seeks ownership or increased control of its distribution systems

  20. INTEGRATIVE GROWTH HORIZONTAL INTEGRATION STRATEGY Company seeks ownership or increased control of some of its competitors

  21. B F C O M P A N Y C U S T O M E R S U P P L I E R H C O M P E T I T O R S

  22. DIVERSIFICATION GROWTH Opportunities outside the core business systems

  23. DIVERSIFICATION GROWTH STRATEGY IS APPLICABLE IF Core business system does not show additional opportunities Opportunities outside the core business system are superior

  24. DIVERSIFICATION GROWTH CONCENTRIC DIVERSIFICATION STRATEGY HORIZONTAL DIVERSIFICATION STARTEGY COGLOMERATE DIVERSIFICATION STRATEGY

  25. DIVERSIFICATION GROWTH CONCENTRIC DIVERSIFICATION STRATEGY New products that have technological and/or marketing synergies with existing for new class of customers

  26. DIVERSIFICATION GROWTH HORIZONTAL DIVERSIFICATION STRATEGY New products appealing to its present customers though technologically un-related

  27. DIVERSIFICATION GROWTH COGLOMERATE DIVERSIFICATION STRATEGY New products for new classes Promising to offset some deficiencies Representing greater environmental opportunity

  28. P R O D U C T C U R R E N T N E W PRESENT M A R K E T S Market penetration strategy Product development strategy B F J.V H NEW Market development strategy Diversification strategy ANSOFF MATRIX

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