Publisher Customer Management (PCM) - PowerPoint PPT Presentation

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Publisher Customer Management (PCM) PowerPoint Presentation
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Publisher Customer Management (PCM)

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  1. Publisher Customer Management (PCM) • Core’s Publisher Customer Management providers a full range of services to enable your publishing business to: • Take advantage of a well established publisher marketing programme • Utilise end-to-end subscription management • Maximise database value www.corecontact.co.uk 0800 619 2 619

  2. Publisher Customer Management (PCM) • A well established publisher marketing programme • Core’s PCM has been proven with one of the highest selling women’s subscription title in the UK • Designed to work with you to deliver your targets for service & income • Our innovative approach helps to deliver continuous improvement in customer management www.corecontact.co.uk 0800 619 2 619

  3. Publisher Customer Management (PCM) • End-to-end subscription management • Highly committed customer service team • 95% of calls answered in person within 7 seconds • Payment processing for direct debit & credit cards including BACS bureau services & renewal invoicing • Bespoke reporting & account management • Gift distribution & storage • Reduced lead-times between customer touch points to increase customer loyalty www.corecontact.co.uk 0800 619 2 619

  4. Publisher Customer Management (PCM) • End-to-end subscription management • Integrated telemarketing services: • Welcome calls/mailings • Up-sell/cross-selling/renewals/subscription upgrades & recruitment • Cancelled & Lapsed subscription recovery • Integrated call security for payments with stop-start call recording • Back-end website integration option • White labeled online shopping option www.corecontact.co.uk 0800 619 2 619

  5. Publisher Customer Management (PCM) • Maximise database value • Core’s Database Revenue Generator uses a proven affinity marketing programme to grow income from your database (further details available on Core homepage) www.corecontact.co.uk 0800 619 2 619

  6. Publisher Customer Management (PCM) • Examples of titles that Core Contact works with include: www.corecontact.co.uk 0800 619 2 619