Key Considerations for Entering a New Market: Insights from Niamh Bushnell

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Before entering a new market, there are essential truths and decisions to consider. Niamh Bushnell, CEO, emphasizes the importance of mindset: believe in your vision and take action. Embrace technology to bridge distances and seize opportunities, even if you think it’s early. Engage stakeholders by delivering value and be prepared to invest in validation. Complete immersion in the market is crucial for success. Are you ready to help them tell their story? Discover the critical steps to effectively enter new markets.

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Dec 17, 2025

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Key Considerations for Entering a New Market: Insights from Niamh Bushnell

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Before Entering a New Market - Things to Think, Do and Be. Presented by Niamh Bushnell, CEO
Before entering a new market, there are the universal truths…. • And then there are the decisions you make about them. • Mindset first – If you think it, do it, be it. • Ignore distance - Leverage technology, connect or forget it. • Think you’re too early? Now is the right time to spend some time. • Engage by bringing value, always. • When the time comes to validate, spend the money. • Success requires complete immersion. • Able to tell them their story? Now you’re ready. MarketSprint – January 2012 – Things to Think, Do & Be