Partner Selection and Content Development Strategy Selection is two-fold process: Content Gap Analysis and Provider Identification Potential Partner Due Diligence Research
Content Gap Analysis and Provider Identification Two cross-functional teams focused on content identification, development and delivery: 1. Content Knowledge Assessment Team 2. Subject Matter Expert Team
Content Knowledge Assessment Team Mission: Identify, evaluate and develop AFP’s knowledge base in the 12 communities to strategically position AFP as the portal for financial professionals.
Content Review • Assess current content in 12 areas of interest • Identify gaps. What’s missing? What needs to be developed? • Prioritize the content development for each area of interest • Identify appropriate delivery mechanism
Subject Matter Expert Team Mission: Develop a system for identifying subject matter experts for AFP’s 12 communities and develop a database for maintaining relevant information about both individuals and organizations
Printed Articles in Pulse and Exchange Publications Seminars & Conferences Cyberconferences “Ask the Expert” Forums & Discussions Web Tools Online Publications White Papers Online Articles in Web Communities Content Delivery Mechanisms
Content Management is a Dynamic Process • The C.K.A.T. will continually review and update the content gap analysis • The S.M.E. team will continue to update expert database and reassess existing expertise provider