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Fashion Innovations for Customer Intimacy and Product Leadership

Explore cutting-edge solutions in the clothing industry such as Slyce app for easy street fashion purchase, Interactive window displays for brand engagement, and the Polo Tech shirt for accurate health tracking. Discover how technology is revolutionizing the way we shop and interact with clothing.

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Fashion Innovations for Customer Intimacy and Product Leadership

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  1. Clothing industry Beatriz Chufani Marc Etterlin Ophélie Franco

  2. Customer intimacy • Slyce app • Interactive window displays • Interactive hangers

  3. Customer intimacy - Slyce • Boundary breakdown • Problem : Consumers want to be able to buy clothes they see on the streets easily • Enables to scan clothes, shoes, bags… and to immediatly get a purchasable link • Used by shoes.com, Shoe Carnival and Urban Outfitters

  4. Slyce Video

  5. Costumer intimacy - Interactive window displays • Dynamization • Problem: Window displays takes a lot of space, which could be used more efficiently • Giving the opportunity to customers to ‘play’ with the window display • Keeping the brand and products exciting for the customers • Used by Repetto, Nike…

  6. Nike Video

  7. Customer intimacy - Interactive hangers • Dynamization • Problem: Prove that clothes sell better when worn by a model, but this is not possible in shops • Interactive hangers with RFID tag • Used in Vanquish stores

  8. Product Leadership • Ralph Lauren Polo Tech Shirt • 3D try on visualization technology • Percko

  9. Product Leadership: Ralph Lauren Polo Tech shirt • Increasing dimensionality • Problem: No way to accurately measure biometric stats through a shirt. • Polo tech shirt with silver fibers, and sensor filled black boxes that track biometric stats such as steps, heart rate, breathing depth and energy exertion which gets sent to a smartphone or tablet. • Measure health in a more accurate way.

  10. Product Leadership: Ralph Lauren Polo Tech shirt

  11. Product Leadership : 3D Try-on visualisation technology • Increasing Dimensionality • Problem: It’s hard to find the right size of underwear • This technology enables you to find out your measurements. Afterwards, it can help you find the perfect underwear in the store • Used at Infime in Israel

  12. Product Leadership : Percko • Customer expectation • Problem : Back-Problem is a serious society problem • If you walk with a stoop it remains you to walk straight • Sensor technology • Percko

  13. Operational Excellence • Air Dye Colorep • Online Shops - Zalando

  14. Operational-Excellence: Air Dye Colorep • Rhytm co-ordintation theory • Problem: too much water and energy waste produced to make fabric. • A new process to dye fabric which saves approximately 75 gallons of water and uses less than 85 percent of energy when dying one pound of fabric.

  15. Operational Excellence: Online Shop • Customer expectation • Problems: Store visits are taking time • Scan as many products • Online Shops - store space, vendors • Zalando

  16. Questions?

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