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Music Magazine & Promotion - Analyzing Publisher and Audience

This project examines a music magazine and its publisher, focusing on aspects such as ownership structure, brand ideology, technological convergence, market position, competitors, product analysis, target audience, and ethical/legal issues.

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Music Magazine & Promotion - Analyzing Publisher and Audience

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  1. OCR – Level 3 Cambridge Introductory Diploma in Media Unit 01: Analysing Media Products and Audiences Evidence Publisher Logo HERE Magazine Product Logo HERE Set Brief - Print Project/Brief – Music Magazine & Promotion Name: Candidate Number: Center Name: St. Andrew’s Catholic School Center Number: 64135

  2. Contents • YOU SHOULD, at the end of your research,include a Contents Page or list of tasks carried out and link them to the relevant LO’s on this slide.

  3. Focus Publisher and Product • YOU SHOULD include the Logo of the Publisher and the Product (Magazine) of Focus. • Finally, YOU SHOULD include some brief information about BOTH Institutions on this slide.

  4. Focus Publisher and Product Example Product Publisher Information in HERE Information in HERE

  5. Ownership Structure • This SHOULDbe presented in the form of a flow chart OR something that clearly establishes the structure of the Institution. • Make sure you include the Source for where you obtained this information from, for example: http://www.bauermedia.co.uk/about

  6. Operating Model

  7. Brand Ideology/Ethos • Slogan? • Values? • History?

  8. Technological Convergence • For example do they publish online OR does the product of focus have a website. • YOU COULD investigate whether they are in synergy with any social media products.

  9. Associated Products

  10. Market Position

  11. Competitors

  12. Product Analysis • Purpose • Genre • Form Purpose = What is the Aim of the Product of investigation – for example what are the connotations behind the Strapline of the Magazine? Genre = What sub-genre is the music magazine from? Who are it’s competitors? What codes & conventions help establish it’s sub-genre to the audience? Form = What type of product is it – Magazine? Fiction? Non-Fiction? Is it a market leader in the Genre?

  13. Product Target Audience • Demographics – For example socio-economic needs • Psychographics – Personality? Stereotypes surrounding the reader? Needs of the reader that can be linked to Maslow? • Theory – Stuart Hall (1980) and Katz

  14. Product Target Audience – Secondary Research • What do other people/products have to say about your chosen Publisher and/or music magazine?

  15. Product Target Audience – Primary Research • YOU SHOULD complete some primary research into the appeal of your chosen product using ONE or MORE of the following options: Video Focus Group

  16. Product Advertising & Marketing • How is the product (Music Magazine) advertised? • What platforms (E-Media, Print, Broadcast) are utilized to help promote the product? • Marketing – Above the line and/or Below the line?

  17. Distribution • How many magazines are circulated in the UK or globally? • Is the magazine available online? • Can fans of the magazine subscribe to the magazine and have it delivered to their address?

  18. Ethical & Legal Issues. • See http://www.pcc.org.uk/

  19. Ethical & Legal Issues. Stereotypes – What stereotypes are represented in the magazine and HOW or WHERE? YOU SHOULD address these other areas as well.

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