1 / 12

Balancing Gambling Advertising: A Study on Strategies and Impact in Belgium

Explore the effects of gambling advertising in Belgium and the need for proportional measures to protect players. Discover key study findings and legal considerations on the topic.

jstanley
Download Presentation

Balancing Gambling Advertising: A Study on Strategies and Impact in Belgium

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. IAGR 2018 Copenhagen ADVERTISING BAN Does that do the trick?

  2. KEY STATEMENTS Limiting the number of operators is the best way to limit advertising and protect players 1 An advertising ban must be proportionate, suitable for achieving the objective invoked and not go beyond what is necessary 2

  3. Effects of gambling advertising and Belgian opinion about it : study conclusions • GAMBLING GENERALLY HAS A BAD REPUTATION AMONG BELGIANS • 28% of 18-65 yearoldsbelievethatgamblingshouldbebanned • For slightly>50% of the 18-65 age group, gamblingshouldbediscouraged. • 69% believethatthere are currentlytoomanygamblingopportunities • 59% of 18-65 year-oldsagreewith the statementthatadvertising for bets and games of chance shouldbebannedcompletely • Evenadvertisements for the weeklydrawgames of the National Lotteryare suddenlyseen as negative, whilethis has never been an issue in the pastdecades STUDY : (ONLINE) GAMBLING NEW OPPORTUNITIES, NEW THREATS Jan Velghe, Oct 2017

  4. BRUTO MEDIA SPENDINGSEvolution private sector in Belgium MILLIONS EUROS 2010 Gaming Act allowing online sportsbettingand casino’s

  5. KEY STATEMENTS Limiting the number of operators is the best way to limit advertising and protect players 1 An advertising ban must be proportionate, suitable for achieving the objective invoked and not go beyond what is necessary 2

  6. EU Court of Justice “However, although the Member States are free to set the objectives of their policy on betting and gaming and, where appropriate, to define in detail the level of protection sought, the restrictive measures that they impose must nevertheless satisfy the conditions laid down in the case-law of the Court as regards their proportionality.” “The restrictive measures imposed by the national legislation should therefore be examined in turn in order to determine in each case in particular whether the measure is suitable for achieving the objective or objectives invoked by the Member State concerned and whether it does not go beyond what is necessary in order to achieve those objectives.” JUDGMENT OF 6. 3. 2007 — PLACANICA C-338/04, C-359/04 AND C-360/04

  7. Is a general advertising ban suitable for achieving the objective or objectives invoked by the Italian government? Does it go beyond what is necessary in order to achieve those objectives?

  8. Games of chance have different risk factors & risk levels SHORT ODD / LONG ODD HIGH OF LOW PAY OUT ILLUSION OF CONTROLLING THE GAME / SKILL VS NO SKILL SHORT TIME GAPS BETWEEN EACH GAMBLE FACILITY TO CHASE LOSSES (CONTINUOUS PLAYING) THE ELAPSED TIME WHEN PLAYING A SESSION SOUND AND COLOR EFFECTS PLAYING LIMITS (NUMBER OF GAMES, SPENDINGS) SOCIAL CONTROL …

  9. Risk based approach Higher risk = stricterregulation • Channellingtheconsumer = no market expansion = take into account thesorts of illegal advertising or advertising for high risk games Keep theboundariesbetweenthe different types of games

  10. Belgianupcominglegislation ADVERTISING FOR ONLINE CASINO GAMES: • Only on the website on which the operation of these games is authorized • Onlypersonalised advertising (direct marketing) • Advertising for bonuses only on the website where the operation of these games is authorized / No cashbask or free spins in the event of a loss ADVERTISING ONLINE BETTING: • No advertising during live coverage of sporting competitions • No advertising just before or after programmes aimed at children and minors • No advertising before 20:00h unless sporting programmes are being broadcast • Advertising for bonuses only on the website where the operation of these games is authorized / No cashbask or free bets in the event of a loss

  11. To conclude Limiting the number of operators is the best way to limit advertising and protect players 1 An advertising ban must be proportionate, suitable for achieving the objective or objectives invoked and not go beyond what is necessary 2

More Related