Chapter 10. ADVERTISING and Commercial Culture. Outline. Evolution of advertising Role of advertising in transforming America into a consumer society Functions of advertising agencies Advertising strategies used in advertising Advertising as commercial speech Issues in advertising.
patent medicines and department stores
(Author, “Advertising: The Uneasy Persuasion”)
by using the advertised product
Does the First Amendment apply to commercial speech -- that is, any print or broadcast message for commercial purpose?
abundance of media
self-selection and comparative info
Jan-Jun 2000=US$4 billion