FSC 410 September 3, 2013 Business Library Resources
Using the Business Library The Business Library has several resources for you including: • Databases and books • Remote access to databases • 24/7 Help Line • Group Study Rooms • Copying/Printing
Your Course Guide http://libguides.lib.msu.edu/fsc410 It also can be found linked on the Business Library web site. • Use library links!
Evaluating Information Criteria for Evaluating Information • Authority – Who Wrote It? • Objectivity – Any possible biases? • Quality – How well is it written? • Coverage – Is it relevant and corroborate your resources? • Currency – Is it current? • Relevance – Does it match your research needs? • See Guide for more information including video: Identifying Credible Web Sites.
Searching with a purpose • Defining your topic • Not too broad or not too narrow • Using Keywords • Can be the most difficult part • Think of alternative words ex. instead of Facebook use social networking. Or what about social media? • Be flexible and allow your research to direct you. • See guide for video.
Industry Analysis These resources will help answer the questions: What is going on the industry? What are new trends? What are the major companies in the industry?
Industry/Category Databases • Mintel GNPD Academic • Mintel Oxygen Reports • IBISWorld • Global Market Information Database (Passport GMID) • Datamonitor 360 • Freedonia Focus • GBI Research
Mintel Oxygen Reports • Industry overview and trends • Consumer spending and buying patterns • Demographic profiles • Marketing and Attitudes • Create account with MSU email address • Connect to Mintel Oxygen Reports • Examples: • Yogurt and Yogurt Drinks - US - August 2013 • Marketing to Millennials - US - August 2012 • Media Usage and Online Behavior - US - October 2011 • Condiments - US - August 2012 • Cheese - US - June 2012
Mintel GNPD Academic Contains new product introductions in the consumer packaged goods market worldwide Includes product and category insights and product packaging descriptions Must be used on campus Create account with MSU email address Connect to Mintel GNPD Academic.
Company Analysis These resources will help answer the questions: What are other companies doing? What are the major strengths and weaknesses of the company? What is the company's history? Who are their competitors?
Company Databases • MarketLine Advantage • LexisNexis Academic • Mergent Online • PrivCo • Mergent Horizon • Business Source Complete • Orbis • Corporate Affiliations
MarketLine Advantage Industry and company information Includes SWOT analyses Connect to MarketLine Advantage (Formerly known as Datamonitor 360) Example: Dole Food Company, Inc.
Consumer Analysis These resources will help answer the questions: Who are the target market? What are the consumer demographics, psychographic, and behavioral factors?
Consumer Information • Mintel Oxygen Reports • Simply Map • eMarketer • Statista • SRDS • Passport GMID (Global Market Information Database) • Simmons OneView (formerly Choices3)
SimplyMap • Great for local information! Can go from national to census block. • Provides information on what people are doing -Consumer spending, buying patterns, and activities • Nice graphics. • Help Guide Available • 5 Users at a time • Create account using MSU email address • Connect to Simply Map • Examples: • % FOOD - SNACK/DESSERT | ICE CREAM & SHERBET | ICE CREAM & SHERBET - BRANDS MO | BEN & JERRY'S, 2011 • % FOOD - SNACK/DESSERT | ICE CREAM & SHERBET | ICE CREAM & SHERBET - TYPES MO | REGULAR ICE CREAM (NOT DIET), 2011
eMarketer Online marketing statistics Articles and reports Consumers, media usage, mobile, social media, and more Connect to eMarketer
Statista Statistics on over 80,000 topics including marketing and hospitality Connect to Statista
News & Articles These resources will help you find articles in magazines, journals, and newspapers about companies and industries. Use various keywords that are similar. For example instead of Facebook use social media.
Finding Articles about Companies, Industries, and Brands • Business Source Complete • ABI/INFORM Complete • Factiva • The Food Institute • LexisNexis Academic and more.
Books Find additional books in the catalog.
Citing Your Sources • Make sure to cite your sources! • Citation Guides: http://www.lib.msu.edu/research/cite-resources.jsp includes guides, generators, and citation management software like EndNote and Zotero • General Citation Guides • Purdue OWL includes interviews • BibMe
Need more help? • Contact me for research assistance. • Breezy Silver – 432-4181 or email@example.com (when sending email include course number in subject heading) • For Access Problems • Contact Distance Learning Services - http://www.lib.msu.edu/howto/onlineoffcampus.jsp or 1-800-500-1554.