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The 21 st Century Singer

The 21 st Century Singer. Making the Leap from the University into the World For Vanderbilt University Residency & Mid-South Tour, September 2016. Self-help Guide for Singers (artists). Helps you: Take inventory of yourself as a performing artist with a valuable service.

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The 21 st Century Singer

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  1. The 21st Century Singer Making the Leap from the University into the World For Vanderbilt University Residency & Mid-South Tour, September 2016

  2. Self-help Guide for Singers (artists) Helps you: Take inventory of yourself as a performing artist with a valuable service. Uncover your passion & calling Get an overview of the quickly changing field & stay up-to-date Make your individual plan for success

  3. Our Field: the performing arts 20th Century Jobs • Band – professional band member • Orchestra – professional orchestra • Choir – professional choir • Musical Theater – professional music theater • Opera – professional opera • Solo instrumentalist/vocalist – recitalist, recording artist, a cappella (need accompaniment) • Who wants to be one of these? • Who knows someone with that job? • What are the latest trends in that job? • When was that job most recently in the news?

  4. Number of Music Graduates 651 NASM Accredited Schools as of today 1800 Music Schools listed in the College Music Society Directory Average = 1551 Good Music Schools • 1551 Good Music Schools • Average of 5 performance majors per year graduate = 7,755 • Takes an average of 6 years to get going after graduation=46,530 young pros looking for work • 80,000 AFM Union • 8000 AGMA • 160,000 SAG/AFTRA • US Bureau of Labor Statistics = 38,900 employed 2014 (musicians & singers)

  5. US Managed Singers

  6. Opera Companies Closing Doors

  7. Symphonies Closing & Cutting Back

  8. -6% Success Rate • At this moment there are more than 30,000 singers looking for work • Plus about 8000 singers in AGMA • Plus the number of singers in SAG/AFTRA (160,000 total...guessing at leas 10,000 are singers) • At this moment there are only a little more than 1800 managed singers.

  9. Next Steps after Graduation • 20th Century: • Join the union (AFM, AGMA) • Get management (CAMI, ADA, etc) 21st Century: Think outside the box

  10. Our field is EXPLODING The performing arts have gone out of the concert halls and: into the streets onto the Internet into homes into corporations into cities and counties into hospitals, hospices, & wellness centers into libraries, museums, sports fields, barges

  11. 21st century performing jobs Health & Wellness Jobs Artist Driven Versions of Traditional Jobs Traditional Jobs New Forms of Entertainment Performing Arts New, Never Seen Before Jobs Civic Engagement Jobs Entrepreneurial Jobs Spiritual & Self-Help Industry Jobs Corporate Added Value Jobs

  12. Six New Trends • 1. Rise of Intimacy – House Concerts • 2. Rise of Immersive Collective Experiences like Cochella • 3. Rise of Demanding Brands like Beck • 4. Rise of Serial Culture like TV shows • 5. Rise of SLOW like B&W and vinal • 6. Rise of Process over Produce – people want to see rehearsals too

  13. 2014 Internet Trends (Meeker)

  14. SNAAP (Strategic National Arts Alumni Project) 2014

  15. Formula for Success • Know who YOU are as an artist, your own bliss, love, and calling • Truly master your craft, musicianship, technique, creativity are more important than rep. • Reframe your singing as service • Yes, you need products to sell if you are an entrepreneur, or a traditional artist. • Otherwise, you’re valuable in the way you can be CREATIVE and EXPERT at making music of all kinds.

  16. 10,000 hours • Malcolm Gladwell says you need 10,000 to be an expert.

  17. Step 1: The Power of Place • Creative Connections – Community Engagement

  18. Step 2: Support Someone Else • There is “me” and “bigger than me” – use your gift to support/serve someone else • 29 Gifts

  19. Step 3: Clear a Channel to Yourself • Learn ways to listen to your heart, to meditate, to journal – your direction must be authentic and come from there first – it will sustain you

  20. Step 4: Focus on NEW SKILLS • Soft Skills • Connections in the World • Sharing Resources and Ideas (not competition) • Problem Solving “Sing to your problems” • Organizational Skills • Self-Care and Valuing • New Technology • Video & Audio

  21. PURPOSE PLUS BEAUTY EXAMPLE COMMUNITY BUILDING INSPIRATION PAIN REDUCTION CULTURAL PRESERVATION PEACE MAKING SUPPORT FOR LEADERS COMMUNITY UNIFICATION PROBLEM SOLVING CULTURAL BRIDGE CALMING STRESS RELIEF

  22. Bright Spots inOur Field Today ICE – new music, chamber music The Industry - opera New World Symphony – orchestra players

  23. International Contemporary Ensemble MacArthur Grant Winner ICE is a new model for a new century: a contemporary, innovative, modular, artist-driven organization that transforms new ideas into new music, and new music into new ideas. By dissolving the lines between the artist and the producer, ICE empowers the artists of its generation to create groundbreaking new work.

  24. Kristin Clayton The Diva in Zinzanni

  25. Amanda Tosani Music to Haiti

  26. Tina Guo, cello USC cellist Red Bull Commercials Car Commercials Videos CDs

  27. Opera Cowgirls Singing for corporate parties and in bars and pubs.

  28. 1. Stay up to date www.the21stcenturysinger.com Morning coffee Music News & Blogs

  29. 2. Add More Meaningful Performance Requirements Work to achieve the 10,000 hours Have specific audience and purpose

  30. 3. Require full concerts & full roles Performance majors need a product to sell when they finish. Require two 45-minute sets for specific purpose and destination.

  31. 4. Help Students Make a Recorded Product For demonstration of skill and artistry

  32. 5. Train students to locate and respond to mandates Matching their music with needs in the outside world. Performance as Service in the Real World (MUS 3088, 4088, 5088)

  33. Music as Service in the Real Worldwith the intent of Public Good MUS 3088 with Jr. Recital MUS 4088 with Sr. Recital

  34. Music as Service in the Real WorldMUS 5088 with Masters Recital with the intent of Public Good

  35. 6. Train artists with their own missions Along with technique

  36. 7. Train “soft skills” Self-inquiry, persuasion, creativity, music business, entrepreneurship, meditation, finance

  37. 8. Train students to solve problems with their music New research with practical application

  38. 9. Capstone recital to launch the artist into society Students should leave with a finished EPK (Electronic Press Kit) and website or other products that will give them a leg up after graduation.

  39. 10. Post-graduate Artist Incubators Resources, products, like-minded collaborators, good health, audiences and fans, community contacts

  40. You may be disappointed if you fail, but you’re doomed if you don’t try. ~ Beverly Sills

  41. Thank you.

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