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Multi Platform Campaign – Frito Lays ‘Do us a flavor & win $1 Million

Multi Platform Campaign – Frito Lays ‘Do us a flavor & win $1 Million. A campaign which allowed the people to create their own choice of flavors Winners get $1 Million and runners up get $50,000 each Actress Eva Longoria and Chef Michael Symon were panelists Mediums used:

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Multi Platform Campaign – Frito Lays ‘Do us a flavor & win $1 Million

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  1. Multi Platform Campaign – Frito Lays ‘Do us a flavor & win $1 Million • A campaign which allowed the people to create their own choice of flavors • Winners get $1 Million and runners up get $50,000 each • Actress Eva Longoria and Chef Michael Symon were panelists • Mediums used: • Facebook Voting via likes and comments • Twitter Hashtags to vote • SMS voting • Achievements: • Facebook changes LIKE button to “I’d eat that” for this campaign • More than 3.7Million submissions received • Hit in over 14 countries • Shortcomings: • Tonnes of trolls and memes generated over not-so-palatable flavors • Improvements: • Testimonial Marketing could have been used • Regional sub-events in line with the main event could have generated regional publicity also

  2. Tumblr – Different Social Media Platform • A blogging cum Social Networking platform • Uses ‘Like ‘ (from Facebook) and concept of ‘Retweet’ (from Twitter) renamed as reblog • Customizable appearances, themes, backgrounds, etc • Helps you post statuses, pictures, videos, links like others. • Posting quotes is new • Following people and blogs of similar interests • Interface is much similar to Instagram for PC • Instead of walls or timelines, the user platform is called dashboard

  3. #beatcancer campaign Charity campagin - $.01 for every hasgtag Over $70,000 raised

  4. Oreo’s content for Janmashtami

  5. Baskin Robbins Strategy • Give your audience opportunities to “star” in your marketing. • Create an annual tradition (that gets better every year!). • Make it wicked easy to participate, and just as easy to “share.” • Buy. Click. Share. Post. Win!

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