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MA in Public Relations: Corporate Communication REPUTATION AUDIT (Jan to Mar, 2014). Raymond, Anh , Lynn, Lisha. TABLE OF CONTENTS. Lenovo. Stakeholder Analysis:. Media Customers Employees Community Investors. Conclusion & Recommendation. 1984 : Established in Beijing

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Presentation Transcript
raymond anh lynn lisha

MA in Public Relations: Corporate Communication

REPUTATION AUDIT (Jan to Mar, 2014)

Raymond, Anh, Lynn, Lisha

slide2

TABLE OF CONTENTS

Lenovo

Stakeholder Analysis:

  • Media
  • Customers
  • Employees
  • Community
  • Investors

Conclusion & Recommendation

slide3

1984:Established in Beijing

2004:“Legend”→“Lenovo”

2005: Acquired IBM’s PC Division

2014 : Acquired Motorola Mobility

Lenovo

slide4

Overview

Total number of coverage: 140

Key Events:

Lenovo has released third quarter 2013/14 financial report (13 Feb)

Lenovo has bought Motorola Mobility from Google (29 Jan)

Lenovo has acquired IBM’s x86 Server Business (23 Jan)

Sectors of interest: Computer / Mobile / Technology / Business

Traditional Media

slide5

Use of Press Release

  • 24 press releases in total
  • Varying in the level of coverage
  • 3 key press releases

Traditional Media

slide7

Media Tone

Positive: good influences, opportunities

Neutral: plain information without comments

Negative: possible drawbacks, challenges

Traditional Media

slide8

Key Press

Coverage

Positive

Negative

Traditional Media

slide10

Internal Communications

Employee Communications:

meetings, employee engagement survey, office of the ombudsman

  • Cultural Integration&Diversity

“cocktail culture forum”, women leadership, GLBTactivities

Employees

slide11

Recognitions

  • Employee Survey2012
  • UniversumMost Attractive Employers2013
  • Optimal Health Employers Slovakia 2013A

Employees

slide12

CSR Definition of Lenovo

Sustainability for Lenovo

means taking care of the long-term economic, social andenvironmental health of the company and the communities in which it operates.

Community

slide13

Lenovo CSR Mission

  • To create better world
  • Environmental protection
  • IT Empowerment to the world
  • Philanthropy & Charity
  • Responsible company
  • Product qualityandsafety
  • Employees

Stakeholders communications

Community

slide14

Recognitions

Community

slide15

Stock Price

Financial Calendar

Breaking News

Investors

slide17

Goodwill

Investors

slide18

The company draws a huge attention and high expectation from various stakeholders

A generally positive brand image

Financial performance is fluctuant with mixed attitudes

  • Customer Service
  • Media Coverage
  • Financial Report

Conclusion & Recommendation