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IBM's Smart SOA Approach Accelerates Alignment and drives Results

IBM's Smart SOA Approach Accelerates Alignment and drives Results. Sandy Carter VP, SOA & WebSphere Marketing, Strategy, and Channels . Service Orientation Requires Business and IT Alignment. Aligned IT and Business result in DOUBLE the productivity gains of isolated business and IT efforts.

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IBM's Smart SOA Approach Accelerates Alignment and drives Results

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  1. IBM's Smart SOA Approach Accelerates Alignment and drives Results Sandy Carter VP, SOA & WebSphere Marketing, Strategy, and Channels

  2. Service Orientation Requires Business and IT Alignment Aligned IT and Business result in DOUBLE the productivity gains of isolated business and IT efforts Source: London School of Economics – McKinsey survey and analysis of 100 companies in France, Germany, UK and US

  3. 6550 Clients Accelerate Agility with Service Oriented Architecture Service Managers: A Service A repeatable business task – e.g., check customer credit; open new account Business Managers: Architect: Service Orientation Service Oriented Architecture (SOA) An IT architectural stylethat supports service orientation A way of integrating your business as linked servicesand the outcomes that they bring

  4. 6550 Clients Extend End-to-End Adapt Dynamically Foundational Transform The Smart SOATM Approach Accelerates Alignment Based on Business IT

  5. Smart SOA ™ Approach in Action: Standard Life Expose and deploy business services for reuse • Incentives for reuse • £16m savings in three years • 440 reusable services used in over 200 applications • Over 1,200 instances of reuse • 900% increase in transaction rates • No increase in IT staff

  6. Gartner: "Don’t postpone SOA…; Reprioritize Your Road Map" • "…address lower-cost projects sooner" • "…[prioritize] projects that will turn an ROI faster" • "Choose SOA projects where reuse of established systems is prevalent" "… SOA enables businesses to brace themselves for any economic cycle, positioning them for success, not just survival." * Gartner: Cost Cutting Strategies for SOA; May 6 2008 Roy W. Schulte, Anthony Bradley, Yefim V. Natis ZapThink, SOA in any economic climate, 2008

  7. SOA Entry Points Get You to Value Faster • SOA Configurations Simplicity with every initiative

  8. Five SOA Projects for ANY Economy:

  9. Entry Points in Action: Grohe World Wide Sales Offices Suppliers On site employees WebSphereAdapters WebSphereAdapters MySAP WebSphereAdapters Manufacturing (Legacy) Inventory (Legacy)

  10. Enabling Technologies Social Media Extend SOA Entry Points with Web 2.0 What is Web 2.0? • A set of new Web-based technologies, that enable the web to become a platform for dynamic content creation and distribution • A new generation of web-based communities and hosted services — such as social-networking sites, wikis, and folksonomies — which aim to facilitate creativity, collaboration, and sharing between users. “The point isn't the features, it's the underlying philosophy of relinquishing control."

  11. Quickly Create Situational Applications With Web 2.0 and SOA IBM Mashup Center Lotus Mashups (Assembly-centric) Infosphere MashupHub (Information-centric) IBM Mashup Center • Users Quickly Create Their Own Applications Using SOA Sharing + discovery of mashable widgets Unlock information and transform and mix it into new feeds Assemble widgets into dynamic mashups WebSphere sMash WebSphere sMash • Agile development environment • Dynamic Scripting • Widget creation for IBM Mashup Center Deliver Web 2.0 based applications, enabling mashups

  12. Web 2.0 and SOA in Action: Harley Davidson

  13. 61% Adapt Dynamically Extend End-to-End Foundational Transform 29% <8% <3% Adoption of SOA is Evolving Across the Continuum % of SOA Customers by Approach Large Enterprises Employee Size Medium Businesses Greater than 4,999 Small Between 1,000 and 4,999 Less than 999 Source: IBM 2008 Survey

  14. Process Focus Varies by Maturity Adapt Dynamically Extend End-to-End Foundational Transform Multi-Channel BankingPayments Ops Fraud Detection/ Notification Enterprise Risk Mgmt Customized OffersValue-Add Services Adapt Products Dynamically for Local Markets Banking Account Open Call CenterLoan Origination Insurance Policy Status Billing Inquiry Claims Status Multi-Line Quote Policy Administration Claims Lifecycle Agency Mgmt Enterprise Risk Mgmt Multi Line, Multi Channel Self-Service Adapt Products Dynamically for Local Markets

  15. What Are The Costs of Inflexible Processes? In 2007, a Major U.S. Discount Airline facing inclement weather, but not severe storm … • Stranded customers on planes for 10+ hours … without food, water, and heat • Cancelled >25% of flights days after initial incident • 30M USD in customer refunds • 14% drop in stock price; 400M USD in shareholer value destroyed • CEO relieved of duty “We had a weakness in our system. We were overwhelmed.” David Neeleman, Former CEO JetBlue Airways

  16. Manage End-to-End Processes with BPM Enabled by SOA Human Interaction & Collaboration Business Process Modeling & Design Business ActivityMonitoring & Analysis ProcessExecution

  17. BPM Enabled by SOA in Action Achieve greater flexibility by streamlining new and existing business processes • Streamlined processes for 15,000+ customers • 50% increased in customer satisfaction • Increased collaboration between suppliers and partners

  18. IBM BPM Suite Starter Sets Accelerate Time-to-Value IBM BPM Suite Foundational Starter Sets Dynamic Business Processes Content-Aware Processes Extended Value Offerings Business Event Processing Asset repository for BPM Collaboration Tools Advanced Analytics Process Accelerators BPM Methodology  BPM Professional Services  BPM Mentoring

  19. Business Events Processing Demo

  20. WebSphere Business Services Fabric Advanced BPM Capabilities for Innovation When do you act? What do you do? Business Events Processing Business Policy WebSphere Business Events

  21. Second half of Steve Mills IMPACT flash on process integrity • Start with this frame and proceed through to the end

  22. Process Integrity for the Stresses of Volume and Time WebSphere Virtual Enterprise WebSphere eXtreme Scale SOA Integration Services for Process Integrity

  23. Infrastructure Business Services Process Services Information Services Interaction Services Enterprise Service Bus ServiceManagement DevelopmentServices Partner Services Business App Services Access Services Infrastructure Services Design With The SOA Reference Architecture

  24. Enhanced NEW • Architect Space • SOA Developer Space • Industry • Business Analyst Role Based • Innov8 • Certifications • Onlineclasses Skills Focused • Exchange Based on Lotus Connections Globally Connected University SOA BPCommunity Architect SOA Space ProjectZero China Pilot Interdisciplinary Skills for the T-Shaped Person Build Skills: Join the Smart SOA Social Network 3Q in India

  25. WebSphere sMash IBM Mashup Center IBM WebSphere Business Events Smart SOA Social Network Smart SOA Best Practices SOA Industry Frameworks What Did We Just Announce? • IBM BPM Suite • WebSphere Business Service Fabric • WebSphere Virtual Enterprise • Key Agility Indicators (KAI)

  26. 46% YTY customer growth 440+ public customer references Iona 1% Virtria 2% Other 4% Sybase 1% 6550 Clients Sun / SeeBeyond 2% Progress Software 4% Microsoft 4% Software AG / webMethods 4% Tibco 7% 64% Oracle/BEA 7% Partner with a Market Leader SOA Leadership according to WinterGreen Research 76% in India! 2007 Total: $2.0B Source: WinterGreen Research, Inc.

  27. SOA Helps in ANY Economic Climate Businesses Need: SOA Enables: Source: ZapThink, SOA in any economic climate, 2008

  28. Thank you! More information: www.ibm.com/soa

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