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Music in Business Kevin Harrington

Music in Business Kevin Harrington. In the past we:. Guessed what people wanted Had little idea who they were Charged as much as we could Used the cost plus formula Developed little relationship with customers So, they'll be the good old days then!. Today it's:. CRM DRM MP3 UGC

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Music in Business Kevin Harrington

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  1. Music in Business Kevin Harrington

  2. In the past we: • Guessed what people wanted • Had little idea who they were • Charged as much as we could • Used the cost plus formula • Developed little relationship with customers • So, they'll be the good old days then!

  3. Today it's: • CRM • DRM • MP3 • UGC • Napster giving it away for free • MySpace profiting out of others giveaways

  4. The real news • Universal sue video sharing sites • Rapper Fabolous shot in New York • Album review: Peanut Butter Wolf Chrome Children • Metallica to release DVD collection • New Beatles album news • Kasabian cover the Quo • Babyshambles tour rescheduled • AEG take stake in Marshall Arts • Williams' Gallagher dissing track

  5. It’s a fact… • $100 billion industry • 30 million + iPods sold worldwide • 633,000 musicians in the UK • 150,000 live music venues in UK • 32,000 live music events every week

  6. It’s also a fact… • The live event market is growing at 15% per annum! • People love real music

  7. What’s new today… • It’s a web of activity • Everyone is a musician/producer • User Generated Content

  8. Compete with free? • Don't. Free is silly • Never make a concession without receiving one • If you price a track at £0 get something for it e.g. an email address • Friends Reunited £10

  9. The Technical / Martini Mix • Streaming • UGC • Music Clubs • Media canvases

  10. Talent Pool Audience Clearing the Bottleneck

  11. Talent Pool Audience Chaos reigns

  12. Talent Pool ARKADE Audience Order achieved

  13. www.arkade.com

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